Green Options

I'm the founder and executive director of Shaping Youth, a fledgling nonpartisan, nonprofit consortium of youth, advocates, and industry insiders dealing with media & marketing's impact on kids.

We blog about the industry from the ‘inside out’ to shift the momentum in a favorable direction, dial down the damage that’s already out there, and lift the veil on persuasive profiteering using the same techniques targeting kids to counter-market toxic values and appearance-based cues being sold.

By promoting mindful media consumption, and using fun formats like our reality-show media deconstruction, we're creating awareness and critical thinking skills that serve to pop the bubble on motivations and refresh kids' self-worth building a healthier worldview for children. (my journalism and advertising background spans print and broadcast a couple decades, landing in full focus on children’s health and media, with the birth of my daughter in 1995)