Author Archive

Raz Godelnik

I'm a a great believer in the power of green business to bring about positive change. I spent a few years in financial management and business development positions and also served as an advisor to the Israeli Minister of the Interior. Afterwards, I co-founded Hemper Jeans, an eco-fashion jeans company focusing on producing fashionable jeans made of hemp. I also write on green business for the second-largest newspaper in Israel. I hold an MBA from Tel Aviv University.

I live in Delaware with his wife, Peleg and our baby Shira. Besides developing, writing on and breathing green business, I like playing soccer and watching Woody Allen films and old episodes of Seinfeld.

Everything you always wanted to know about green homes: An interview with Avrim Topel

This post was originally posted on Eco-Libris blog on March 24.

Green buildings have never been so popular, at least when it comes to public policy. Looking at the stimulus plan you see how a concept that until lately was relatively marginal suddenly becomes a significant policy tool, which is expected to stimulate the economy, lower energy consumption, create jobs and support the environment, all the same time.

But what does a green building or a green home actually means? well, for most of us it would be difficult to get into specifics as so few had the chance to experience it personally, but for Avrim and Vicki Topel know the answers.

They have built a green home (LEED Silver Certified) at Kennett Square, PA and they’re sharing their story in a new book entitled “Green Beginnings: The Story of How We Built Our Green & Sustainable Home“. This book is a valuable book for anyone interested in going green or building a green home. It is also part of a greater effort of the Topel’s experience to share their experience with others, which includes tours in the house and a documentary video. And last but not least, as we reported earlier, Eco-Libris is collaborating with the authors to plant trees for the copies sold of the book.

As we wanted to learn more about the authors’ experience and their book, we asked Avrim Topel to join us for an interview.

Eco-Libris: The State of Green Printing - An Interview with Deb Bruner of Pinnacle Press

This post was originally posted on Eco-Libris blog on March 18.

We’re constantly talking about the need of the book industry to increase its efforts to lower its environmental impacts and adopt greener practices. At the same time, we try to do a reality check every couple of months and learn from those who actually print the books how things are doing.
Last January we had an interview with Greg Barber of Greg Barber Company, who shared with us insights on what it means to be a green printer. Today we have the pleasure to host another experienced green printer, Deb Bruner of Pinnacle Press.
Deb Bruner serves in Pinnacle Press as director of book publishing and eco-friendly initiatives. She has more than 25 years experience in the publishing, paper and printing industries. Prior to Pinnacle, Bruner worked as the director of book publishing papers for New Leaf Paper, the environmentally friendly paper merchant, where she managed mill relationships and developed sales opportunities.

As you can see, Bruner has a vast experience with a specific focus on green printing, so we decided there’s no better person to get our current update from. We also wanted to learn more about Pinnacle Press of St. Louis, MO, which is well-known for its quality services and commitment to the environment.

We hope you will enjoy this opportunity to learn what’s going on in one of the major fronts of the book industry - the printing machines.

Hello, Deb. Could you describe please Pinnacle’s efforts to go green?

Pinnacle Press was the first book component printer to start stocking a recycled sheet for book jackets at price parity with virgin stock. We started doing this back around 2002 or 2003 due to customer demand from the university press community; presses like Cornell University Press wanted a recycled coated sheet for book jackets to help them meet their recycled paper commitments to Green Press Initiative.

Eco-Libris: Trees or Soft Toilet Paper - What Do You Choose?

This post was originally published on Eco-Libris’ blog on February 26.

How green is your toilet paper? Not sure? Here’s the guide that will give you the answers: Greenpeace has just released on Monday its latest Recycled Tissue and Toilet Paper Guide.
The report is providing customers with important information about tissue products and toilet paper using 3 criteria: usage of 100% recycled paper, at least 50% post consumer recycled paper and bleached without toxic chlorine compounds.

Each category includes ranking of brands, where products that meet 3 criteria are recommended, products that meet 2 criteria are defined as “can do better” and products that meet only one or no criteria at all are “to be avoided”.

Let’s focus for a minute on toilet paper, the most popular product among the ones reviewed in this report. The brand in the first place is Green Forest, which uses 100 percent recycled and 90 percent post-consumer content, as well as chlorine-free manufacturing processes. Other brands that are also recommended are: 365, Natural Value and Seventh Generation.

And who’s to be avoided? Well, when it comes to toilet paper you will find there few familiar names: Scott, Target, Wal-Mart, Kleenex Cottonelle, Chramin, Quilted Northern and Angel Soft. According to the report they all use zero recycled paper (and of course zero post consumer content) and are bleached with chlorine compounds [just take into consideration the follwoing comment from Greenpeace: In the few cases where companies did not respond to our request for verification of recycled content percentages and whitening processes used, we assumed 0% overall recycled, 0% post-consumer recycled and ECF bleaching.]

Eco-Libris - Green book of the week: ‘I Can Save the Earth’ (and a great giveaway!)

Last September we announced on our collaboration with Simon and Schuster Children’s Publishing in an educational contest - I CAN SAVE THE EARTH!. This was in a celebration of their new line of eco-friendly children’s books, Little Green Books (if you want to know who won the contest and their stories, check out our blog next week!)

We’re covering all the Little Green Books and today we have the pleasure to present you with a book with the most optimistic and positive name you can think about.

Our book for today is:

I Can Save the Earth!

Author: Alison Inches

Illustrated by: Viviana Garofoli

Ages: 4 - 6

Description: Meet Max the Little Monster. He is a cute, furry green monster who is an environmental nightmare. Among other things, he leaves on all the lights, keeps his computer plugged in, blasts the TV, hoards his old toys and uses so much toilet paper it clogs the toilet until finally, his excessive ways cause a power outage.

An Interview With Greg Barber, An Environmental Printer

“My name is Greg Barber and I specialize in environmental printing. ” This is the first line on the homepage of Greg Barber Company, an eco-friendly printer and also the printer that prints Eco-Libris’ stickers and flyers.

Eco-Libris: The Green Collar Holiday Gift Guide for Book Lovers - Part 1

This post was originally published on the Eco-Libris blog on December 2nd.

The holiday season has just begun and if you already start thinking about gifts, we hope you think about books. A good book is always a great gift! So how about a green-themed book that is both interesting/fun/valuable (or all at once) and affordable?

To help you find the best green books to give as gifts this holiday season, Eco-Libris blog is continuing the tradition we started last year and presenting a new holiday guide. This year we have a very special guide with recommendations from people who are involved in the green economy, or as we call it “The Green Collar Holiday Gift Guide for Book Lovers.”

The guide includes 50 recommendations of great green-themed books that will be a good fit as holiday gifts. As you will see the guide is not only about the books, but also about the people who recommend it. We tried to personalize the guide as much as possible so we will learn not only about green books but also about the people who carry the green economy on their shoulders.

Therefore with each recommendation you will find a personal angle that presents the recommender, his workplace and/or why they chose that specific book to recommend on.

We will bring you the guide in five parts that will be published in the next 10 days, starting today. Enjoy!

Eco-Libris: book review of ‘Strategies for the Green Economy’ by Joel Makower

This post was originally posted on Eco-Libris blog on November 18.


I love to read good books about green business and when it’s a book written by one of the people whom I consider to be one of my “green biz” teachers, it is a real delight!
Our book today on Monday’s green books series is:

Strategies for the Green Economy: Opportunities and Challenges in the New World of Business by Joel Makower and Cara Pike

In the last couple of years I have read Joel Makower’s blog Two Steps Forward on regular basis and it became one of my best resources to learn and better understand the green economy. I see in Joel one of the best teachers I had (and still have) in the complex world of green economy and therefore I was very excited to hear about his new book. And I wasn’t wrong.he green market from the consumer perspective and tries to make some logic in all the information we’re constantly fed with about the green consumers - from the surveys we hear about all the time about the green preferences of consumers to the many definitions of green market (LOHAS, greenback greens, cultural creatives, etc.).’Strategies for the Green Economy’ doesn’t have all the answers and leaves you with some questions that only time might gives you the answers on, like “how green is good enough”?, but it gives you plenty of information and tools (including the Ecological Roadmap of Cara Pike that is brought at the end of the book and includes valuable data on people’s environmental values) to figure out what green business is all about.

Eco-Libris: Interview with the author of “The Polar Bears’ Home” (and a giveaway!)

This post was originally published on Eco-Libris blog on November 3rd.

Last September we announced on our collaboration with Simon and Schuster Children’s Publishing in an educational contest - I CAN SAVE THE EARTH!. This was in a celebration of their new line of eco-friendly children’s books, Little Green Books.

During the time of the contest (you can participate until December 1st, 2008 - see more details here) we review the first four books that were published so far. So far we reviewed Little Monkey and Little Panda, and today we have the pleasure to present you with the third green little book.

Our book for today is: The Polar Bears’ Home: A Story About Global Warming

Author: Lara Bergen

Illustrated by: Vincent Nguyen

Ages: 4 - 6

Description: Come along on an Arctic adventure with a little girl and her father and learn all about polar bears! This 8 x 8 storybook shows how global warming affects two baby polar bear cubs and their family. Includes tips for kids on what they can do to help slow down global warming. This 8 x 8 paperback book is perfect-bound and will be printed on 100% post-consumer waste recycled paper with soy-ink. The paper is FSC certified.

Eco-Libris: Book review of ‘Celebrate Green!’ (or: how to green Halloween)

This post was originally published on Eco-Libris blog on October 27.

We’re back with our beloved Monday’s green books series, and today we’re celebrating! Our book today is:

Celebrate Green! Creating Eco-Savvy Holidays, Celebrations & Traditions for the Whole Family” by Corey Colwell-Lipson & Lynn Colwell

Few weeks ago we announced here on our collaboration with the authors (buyers of the book on the Celebrate Green! website are offered to plant a tree with their copy of Celebrate Green!) and today we’re happy to review the book and to give away one copy of it.
I read quite a few guides for green living in the last year or so, but this is the first guide I know that is focused on holidays and celebrations. Why? the authors explain: “the reason it’s important to green up our celebrations is that holidays and special days are plentiful…holidays and special days don’t happen on one day only in one place; they occur throughout the year in homes, schools, and places of work across the globe.” (p. 20)

Eco-Libris: An Interview with Bill Roth, Author of the New Book “On Empty (Out of Time)”

This post was originally published on Eco-Libris blog on September 28.


Bill Roth is the author of the new and important book “On Empty (Out of Time)“, which readers have described as “America’s final “wake-up call”" and “A must read if you want freedom from high pump prices!”.

We reviewed the book at the beginning of the month and I felt afterwards that this issue is way too important and requires an interview with the author to learn more about his views and thoughts on the energy issues we’re facing.

Firstly here’s a little background of the author (see also photo below): Bill Roth has a solid experience in the energy sector, with a career that included posts such as senior VP of marketing and sales with PG&E Energy Services and COO of Texaco Ovonics Hydrogen Solutions. Currently he is the President of NCCT, a San Francisco-based consulting firm helping businesses define and integrate Sustainability into their strategies, performance metrics, branding/marketing and business processes.. He is also Entrepreneur.com’s Green Business Coach.

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