As my friend, Sustainable Lifestyle Guru and Karmakonsum founder Christoph Harrach states, the Green Fashion movement is a web2.0 movement. He calls it “Eco2.0″. Weather it’s true or not globally, in Germany most cool green fashion labels available are sold online.

Some labels go even further and let their customers be part of their communities deciding over styles, models, and where the money spent for charity goes to. Fair Trade clothing sold over music labels, online design contests, innovative ideas are getting so normal that we don’t even react. But isn’t it great to not only decide for wearing great clothes with a conscious feel, but also being able to connect to your clothing labels within social communities? In the end social fashion is starting to mean more than organic cotton, it can meanwhile mean that you as a costumer decide how the new collection looks!

One of my German favorites here are Armed Angels, who have a radical community approach combined with high ecological and social standards of their production and Fairliebt (”Fairly in love”), who sell simple Fair Trade shirts with a strong feeling for a new community of young, conscious buyers with a dedication to great style.

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This is a Brand New Blog on Feelgood Style, and I’m one of your Editors, so let me introduce myself. I’m an outsider here on the Feelgood Style blog: male, non-American, style activist rather than fashionist. There’s fashionistas going green and there’s greenies going stylish. I’m from the last category, and there’s less difference than one would think.

Born in The Netherlands, I moved to Berlin, Germany three years ago. I was attracted by the vibrant creative atmosphere, the melting pot of styles and cultures, and the meanwhile legendary party scene. Berlin is a city of design and individual styles. There’s no uniform dress code, generally you can wear anything and feel independent. I don’t have to shave before I buy my croissant. A good beard is even better. In the area I live there’s yuppies, Arabs, gays, punks, hippies, freaks, students and creatives all living side by side. I see more fake than real brands on the streets. I see beggars and hummers. I see Swedish fashionist(a)s Nu-Rave the city. I see young kids spraying their pieces. Just outside my door there’s a park full of parties when the sun allows it. It’s hybrid, rough, edgy, and real. That’s my style.

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