Author Archive

Deborah Fleischer

Deborah Fleischer is founder and President of Green Impact. Green Impact provides strategic environmental consulting services, helping companies design and launch new green initiatives that encourage innovation, grow market share, strengthen competitive advantage and improve environmental performance.

Unlike many management consultants, who are just jumping on the green bandwagon, Deborah has been doing green before it was chic. She brings deep expertise in sustainability strategy, green program implementation, stakeholder engagement and communications with a Master in Public Administration from the Harvard Kennedy School and a Master in Environmental Studies from Yale University. In addition to her own blog Shades of Green, she has written for some of the top green business web sites, including www.greenbiz.com, www.triplepundit.com and www.matternetwork.com.

She has successfully launched new green initiatives and cross-sector partnerships with Fortune 500 companies, such as Disney, Arco, Bank of America and Passport Resorts and leading non-profits, including the California Environmental Dialogue, Sustainable Conservation and the Institute at the Golden Gate.

WalMart’s Sustainability Index: Tips for Suppliers

When WalMart finally unveiled their new Sustainability Index, I found the 15 questions a bit underwhelming. Especially, after all the press and fuss (you can download the questions from the WalMart web site).

For example, the first question, “Have you measured your corporate greenhouse gas emissions?” is so simplistic, that a yes answer could mean many things. Scope 1? Scope 2? Have they taken on the challenge of addressing the full supply chain?

GreenBiz.com offers some advice for getting the most out of the questions, if you are a Walmart supplier that is just beginning to think about environmental issues.

Why Clean Tech Start-Ups Should Bother Going Green

I had the opportunity to be a sustainability coach to some of the Clean Tech Open semifinalists last week.

The Annual Business Competition provides green mentoring and sustainability workshops to help clean tech entrepreneurs integrate sustainability into their business plans. And I found myself stressing the business case for why integrating green made business sense.

While some of the companies we met with were very committed to sustainability, others seemed to be going through the motions because it is required by the competition.

I understand CEOs of start-ups have many competing issues to focus on.

I thought it might be helpful to review here the three key reasons why it is makes good business sense to invest in sustainable business practices:

It will save you money
It will provide better access to capital
It will drive top-line revenues

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