How Your Business Can Survive 2009
Last night I went to a presentation sponsored by the Luxury Marketing Council called, “How to Survive in 2009″.
Seasoned marketing consultant Alf Nucifora gave some very practical advice, which I have pared down to focus on tips that are ideal for green businesses:
> One recommendation is to highlight your products or services that can be considered “luxury within reach”. Organic cotton towels, lotions with essential oils, beautiful bamboo bowls all come to mind, but services fit this bill as well–maybe prepared meals from locally sourced ingredients.
> Family friendly entertainment is big right now. People are staying home or are looking for “staycation” ideas.
> You might also focus on teens, who tend to have a high level of discretionary income (and from a project I worked on, I know that they influence almost all spending within a household).
> Position your product or service as a gift-giving option. Wealthy people aren’t as comfortable these days with conspicuous consumption, but it is still good to be generous to others.

