Green Options

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You could mistakenly believe, judging by all the press about US cleantech, renewable energy, and green business ventures, that the hub for all things green and innovative is the US. Far from it. If Enviu, from which I learned  and wrote about Happy Shrimp has their way, Europe will step forward strongly as a leader in fostering, developing, and supporting innovative sustainable ventures.

Enviu, together with 8 other innovation labs from Spain, Denmark, Poland, France, Sweden, Switzerland, Belgium, Germany, and the Netherlands is soon to be launching the NEXT Europe Alliance. The launch is set for the upcoming iFest, the business inspiration fest in Spain  where there will be, “ideas and energy to solve the issues of the near future.”
Europe’s top sustainable innovation labs? An overview
All of the labs could be the subject of an article each, but aside from the universal thread of a focus on innovation, each one has a different place at the table:

As an entrepreneur, you may at times question your sanity : long hours, uncertain outcomes, energy drain on the rest of your life. And yet you keep on going. You have to. The thrill of successfully launching a new endeavor, whether to make a living, a difference in the lives of people, an impact on the health of the planet, or all of the above is too great not to.

And yet, there may be times that nothing’s coming to you. You’re either stuck for a new idea, or having doubts about or missing pieces to what you’re currently working on. In steps Springwise. Springwise is hub for people to share ideas, and is smartly designed for rapid skimming, by category, keyword, and country.

Now, you may say, what’s new about this? There are lots of business and entrepreneurial blogs and publications out there. Fair enough. Amsterdam based Springwise puts it well when they say,

Springwise scans the globe for the most promising business ventures, ideas and concepts that are ready for regional or international adaptation, expansion, partnering, investments or cooperation. We ferociously track more than 400 global offline and online business resources, as well as taking to the streets of world cities, digital cameras at hand.

They also enlist the eyes and minds of an additional 8000 Springspotters in 70 countries to keep an on the ground perspective on what’s going on.

What does this look like?

By now you’ve likely heard of microfinance, and the idea behind it — lending a small amount of money to support a person in the developing world create or enhance a business, and they pay back the money on very palatable terms. A small amount goes a long way, coupled with the ingenuity born of necessity. Sound familiar, entrepreneurs? It sounds like a fine idea, but you haven’t gone there yet. What’s stopping you? Perhaps it still somehow sounds like charity.

Do yourself a favor, and go watch the introductory video on the new KivaB4B site, which makes the most clear, compelling connection between entrepreneurs like yourself, and people in the countries that microfinance serves. It shows, side by side, the similar needs and activities we all have as entrepreneurs — a little boost, a bit of advice, and a lot of encouragement and community.

In a powerful synergy, Kiva, one of the top players in this realm, has partnered with Advanta, a credit issuer that is highly supportive of small businesses, to create KivaB4B. It’s simple really: You as a business owner put money towards someone via Kiva, and Advanta matches it, dollar for dollar, up to $200 a month. This may sound small, but think about it this way: If only 1% of Advanta’s 1.3 million customers put even $50 towards this, that would mean $1.3 million going to these people. Dollars that go a lot farther then they do here, making for a potentially significant positive impact for people just like yourself, really.

How do you get your kids to care more about and take action on improving the environment, when the world they’re focused on is on their iPod, their Wii, their phone, and online? If you’re SustainLane, you meet them where they are, and create a web based animation series and also show it on TV, on Earth Day Television.

Gorilla  in the Greenhouse, an episodic show premiering today, doesn’t preach at kids, but instead engages them on their terms and empowers them to take action. Animated by the people behind such web classics as The Meatrix, it features four smart kids and a wise green gorilla, facing the big green challenges of our day, with inventiveness, action, and most importantly, a rockin’ song.

Not many people could pull off making a catchy tune about a garbage island in the Pacific Ocean, but in the first episode, “The Great Pacific Garbage Patch,” they show otherwise. With people such as Ralph Guggenheim, one of Pixar’s founders producing, this moves beyond merely being entertainment to being a bridge to further conversation with your children about things happening in the real world, and what can be done about them.

There’s been a lot of energy behind wind power these days, with talk of larger and more dramatic installations every week. But this may leave you wondering, what does it have to do with me? Would I ever want one of these giant towers in my backyard or on my business? Noble though the idea is, for many, this is not an appealing or feasible option, due to space limitations or code restrictions. But then you may wonder, would a micro turbine make a notable dent in my energy needs?

Last week while at the Green California Summit, I saw a beautiful and practical solution to this: Helix Wind. With its elegant, rippled white shape, and the ability to work with any wind greater then 4.5 mph, requiring only 14 feet in height, these turbines bring it all home, literally.

How much power do they bring? 1KW for personal, 2KW for businesses, enough to meet as much as half your energy needs. There’s no need to have a battery to store the power generated as in solar panels, as “net metering,” or power metering that accounts for energy put back into the grid as well as what’s used, can be used as credit towards your energy costs.

There are many micro turbines out there, but none has the unique undulating helix form of this. So? Beyond being aesthetically interesting, this enables it to catch air from any direction, more efficiently, with less needed. The unique shape apparently is also, they claim, completely safe for birds - one of the stumbling blocks to greater implementation of such devices. Silencing other critics is the fact that it’s, well, silent in operation.

Now what about cost, rebates?

For most people, shipping something quickly internationally boils down to a small bowl of alphabet soup: DHL, UPS, or FedEx. End of story. It’s just how things get done. But for an increasing number of people, they’re aware of the fact that airplane flight plays a major part in contributing to global climate change. But most only know part of the story.

In a conversation with Justin Brown of First Global Xpress, I began to find out: All the major international shippers use a “hub and spoke” system to distribute packages. In a case of bureaucracy overriding logic, a package sent from New York to Europe may first go to New Jersey, then go several miles in the wrong direction, to Memphis Tennessee, then back overseas, taking in the sights at several major and regional sorting centers until it arrives. Why? It defies logic, in terms of efficiency, ecology, and economy.

And get this: according to Justin, 30% of jet fuel consumed is during take off. So, add up those extraneous miles, plus the fuel consumed each flight, and you’ve got an enormous carbon footprint here, an unnecessary one.

What to do? Enter First Global Xpress.

Junk Mail. Two words, a lot of impact. 100 million trees worth annually in the US, along with the resources used to print them, plus the resulting additional emissions generated carrying them around to their final destination, your mailbox. What to do, aside from recycle?

The first option that may come to mind is the well advertised Green Dimes service. It does indeed seem to do a great job at reducing mailings, up to 90% in three months, and they plant 10 trees for you while they’re at it. I do have a qualm with tree planting however, as it’s recently been shown that this popular eco guilt reliever has also resulted in the displacement of people in places like Uganda that tree planting companies want to make use of for this now increasingly lucrative business. But I digress…

Green Dimes would seem a fine option, but for one thing - there’s a better one out there.

You’ve heard all the arguments about why you should ride your bike: It reduces auto traffic, shrinks your carbon footprint, decreases your transportation costs, and gives you killer calves. But there’s one niggling problem: theft. It seems no matter how many locks, cables, and snakes you use, at one point or another, you’re likely to return to your bike, to find one lone orphaned tire, the rest long gone.

Whether or not this has been your experience, it’s a perception that many people hold, and it’s a factor in holding back bike riding from being more widely used mode of transport. What to do? Enter the Bike Tree. These devices address several issues at once, but let me start with the primary: it stores your bikes high up in the air, for all the world to see, and thieves to be foiled, looking like, yes, a tree made of bikes.

How does it work? Simply.

Have you been thinking about getting a sustainability focused MBA? Have you been wondering what they’re really like? If they have substance? If they have depth? If they will be of any use to you out there in the real world? Well today, in part 2 of a series on sustainability focused business education, it’s all about Presidio School of Management, where I was part of the third cohort.

What’s to know about it, from an insider’s perspective? Let me tell you, it was a tremendously beneficial experience, on an educational, personal and professional level. I gained confidence, learning extensively how to give a great presentation, even enjoy the experience, from a starting point of utter terror. I learned how to work in teams, of varying strengths, skills, and personalities, and how to manage when things become, well, unmanageable. I got a broad and deep understanding of what’s going on in the realm of sustainability, in terms of business, government, and society as a whole. And beyond that, I saw how the emerging sustainable business paradigm overlaps with the existing, and how to bridge between the two.

Have you been pondering getting your feet wet in the ever expanding world of green business? Perhaps you’re already in it, to a degree, but want to go deeper. An MBA perhaps? Sustainable Development? Design? But where? Coming next Thursday, I’m going to tell you what I know from personal experience at one of the premier places today to get a sustainability focused MBA: Presidio School of Management.

But first, let me tell you what else I know, and I invite you to fill in the blanks. There are now several programs out there, such as the esteemed Bainbridge Graduate Institute up in Washington state, which has been around roughly the same amount of time as Presidio. They offer both a full MBA and two certificate programs, in Sustainable Business, Entrepreneurship, and Intrapreneurship. The certificate programs are aimed for those already in business, or who have already gotten an MBA.

The Green MBA program is another early entrant into this realm, and recently underwent what seems a helpful transformation, relocating to Dominican College in San Rafael, California. They currently offer an MBA in Sustainable Enterprise. As before, they have a social justice/activist leaning, in addition to their business education. Judging by their website, the future looks promising for this program, with a stronger integration between academic learning and active engagement with the real world.

In Europe, a dynamic, creative, real world oriented business program of a different flavor exists, known as KaosPilots.