Mother Nature and the Necessity of Invention
Why Your Business Should Care About the Birds, the Bees and the Burrs
“Necessity is the mother of invention,” according to a well-known proverb. Those words seem particularly apt in today’s world of environmental, political, and economic pratfalls. Fortunately, Mother Nature holds many of the answers to our most basic questions regarding design and equilibrium. Internationally-known scientist Danya Baumeister will make the argument Oct. 15 at the BuildGreen Conference in Philadelphia that many savvy researchers, designers, and manufacturers would do better to leave the lab and look instead at the 3.8 billion years of evolution everywhere around them. Baumeister is hardly the first to view the world as an R-and-D goldmine – one that could bring us new products, designs, and services to help both our environment and economy – but she is one of today’s leading biomimicry proponents. And if you think biomimicry is a new idea, think again.
