Green Options

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Editor’s note: As part of his editorial internship with Green Options Media this Spring, I asked San Francisco State senior Oscar Cardenas to create a blog series that we could publish at the end of the semester. Oscar choose medicinal herbs and the environment for his broad topic — this post is the first of two on the subject. We’ve really enjoyed working with Oscar this Spring, and wish him well. The second post will be up next Monday.

If you’re a college student looking for an internship this Summer, we’re looking for web publishing and marketing interns.

A 2007 study of health practice trends cited in an issue of Alternative Therapies estimated that nearly 1 of 5 Americans reported using herbals for treatment of health conditions or for health promotion (Gardiner et al., “Factors Associated with Herbal Therapy Use by Adults in the United States,” 22-29). This translates to a multi-billion dollar industry that will probably only grow as public education and the cost of medicines continue to rise. This trend, which spells good news for herbal therapy retailers and users, does not come without its share of potentially negative environmental consequences.

While I wrote a preview of tonight’s episode of Big Ideas for a Small Planet this morning on sustainablog, Lucille’s right: it deserves a mention over here at Feelgood Style. So tune in (in about 45 minutes Central time) for the award-winning series’ focus on fashion tonight. Get a look at Del Forte Denim’s use of organic cotton, Nau’s sustainable methods of both creating and selling outerwear, and Revolution Cleaner’s greener alternative to traditional dry cleaning. And keep an eye on the extra coverage that appears during BIFASP, and the documentary that follows: word is that our own Jessa Brinkmeyer’s Pivot Boutique may be on tonight.

And while I’ve got you, throw your name in the hat for a green giftbag from the Sundance Channel. It’s easy to do: just subscribe to Green Options Media’s biweekly newsletter.

Impatient? Can’t wait 45 minutes? Here… take a sneak peak at tonight’s episode:

Editor’s note: San Francisco is to book stores like… well… ok, there are a ton of cool book stores in the Bay Area. Today, our friends at Eco-Libris profile one of those stores with which they’re partnering to offset deforestation. Cody’s is well worth a visit regardless… now you can also lighten the impact of the purchases you make there. This post was originally published on Wednesday, April 30, 2008.

To anyone who’s from the San Francisco Bay Area, there’s no need to introduce Cody’s Books. This famous Berkeley independent bookstore has been around since 1956, when it was founded by Pat and Fred Cody as a small storefront, and even played a part in (The People’s Republic of) Berkley’s interesting political history in the 60’s and 70’s. In fact, Pat Cody wrote a book about it in Cody’s Books: the Life and Times of a Berkeley Bookstore, which I heard is quite worth hunting down.

So today’s announcement is that Eco-Libris finally plays a small part in the current chapter of Cody’s history book. As of last week, our “One tree planted for this book” eco-friendly stickers are on sale for $1 at the book counter, and the Berkeley literati can now plant a tree for every book they buy at Cody’s.

As I mentioned in this week’s preview of the Sundance Channel’s The Green, we’re hosting our own little contest here at Green Options Media. “Contest” isn’t the exact right word, though, as we’re not asking you to participate in any games of skill or knowledge. Rather, we’re sweetening the pot for an action you may have already taken: subscribing to GOM’s new biweekly newsletter.

The folks at Sundance have given us a bag full of green goodies, and we’ll give it away to one lucky newsletter subscriber. All you have to do: subscribe to the newsletter by May 20th. On the 21st, we’ll one name from our subscribers, and that person will win the bag. What will s/he win?

After previewing tonight’s episode of the Sundance Channel’s Big Ideas for a Small Planet, I couldn’t help but think that this week’s topic — fashion — tied in very closely with last week’s show on food. After all, we all eat, and we all dress. Our clothes, like our food, generally start off as crops in fields, and the process of transforming those crops into garments typically involves heavy chemical inputs and many miles traveled (especially in this era of globalization). The fashion industry has a heavy environmental footprint, but a number of designers and manufacturers are challenging those norms, and creating clothing that’s both fashionable and sustainable. Take a sneak peak at one of these companies featured in tonight’s episode: Del Forte Denim

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Editor’s note: Turns out we don’t just share content with Low Impact Living; we also share writers. Today’s post (by Cassie Walker) takes a look at the basics of putting your money where your values are: green and socially responsible investing. This post was originally published on Sunday, May 4, 2008.

One of the primary imperatives for being an environmentally conscious consumer is to vote with your dollars - support companies that have a positive impact on society and the environment by purchasing their products and services. In the minds of many, that concept is easy to apply to the day-to-day stuff we buy at the grocery store or retail outlets. But some folks forget that our longer term investments can speak just as loudly.

Enter Socially Responsible Investing (SRI). SRI takes into account the impact that companies have on society and the planet, and recognizes that we can factor these concerns into our investment choices. Now our decisions as investors, which used to be determined solely on corporate financial performance – perhaps based on short-term and short-sighted goals – can now be based on the whole of a company’s standing, including their impact on the environment.

Once only a small piece of the total investment market, SRI now represents $2.71 trillion, more than 10% of all investments. That figure is up from $639 billion in 1995, an increase of more than 300%. As SRI has matured, green investing specifically has taken much of the limelight - as demand for clean technology, alternative and renewable energy, green building and other environmentally driven businesses rise, so does the desire to invest in them.

With this growth, opportunities for us as individuals to get into green investing and SRI abound. There are the usual suspects like stocks and bonds, mutual funds and venture capital. For example, dozens of mutual funds exist for investors looking to put their money where their mouth is, and support companies who share their values. And many of these funds focus on green companies, with large numbers of them joining the ranks within the last year or two.

Editor’s note: Got a trip to the UK coming up? If so, Life Goggles notes that it will soon be easier to find eco-friendly accommodations, as the British Tourism Board has launched a new program for certifying “green” hotels. This post was originally published on Tuesday, April 29, 2008.

VisitBritain, Britain’s National Tourist Board has launched a new program to help accommodation providers and visitor attractions in England take the first steps toward becoming sustainable businesses.

The Green Start project aims to encourage a “rapid, widespread and significant increase in the adoption of sustainable tourism principles” by offering a validated sustainable accreditation scheme.

Jason Freezer, VisitBritain’s sustainable tourism project manager, said: “VisitBritain is committed to encouraging sustainable businesses. However, nearly two-thirds tell us they need more guidance on developing their business in that way.”

Yabba dabba doo! Thanks, as always, to Brad and Peter for allowing us to republish “Shades of Green.” You can find more of their work at The Green House. And, of course, there’s always more on alternative transportation at Gas 2.0.

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While we’re on the subject: good Stumbleupon friend HarleyJane18 sent this to me last week. Houston Chronicle cartoonist Nick Anderson does some great 3D animation videos with song parodies… this one is based on Stevie Wonder’s “Higher Ground” (specifically the Red Hot Chili Peppers cover of it).

See also:

Ecoscraps: Shades of Green — The Four Horsemen

sustainablog: Shades of Green and The Green House: by Brad Gilchrist and Peter Menice (interview)

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Musicians keep cranking out the eco-songs… and that’s a great way to bring the green message to a broader audience. Wirehead’s “Losing Ground” is a call to action that’s a little bit 80s pop-rock (they list Toto as an influence), a little bit jazz-rock fusion (think Steely Dan), and a whole lot of of environmental awareness. Thanks to Wirehead drummer Clive Edwards for sharing this…