ZapRoot: Canada’s Chicken, China’s Air
This week on ZapRoot: KFC Canada tries to do chickens right with their new animal welfare plan. China’s air control results. Check out new Alternative Autos: Chevy Volt, Shelby Supercars, Prius, and more.
Jeff McIntire-Strasburg is the Senior Editor and Content Director at Green Options. He's also the writer/publisher of sustainablog, and a former writer at Treehugger.
Jeff was born and raised in the South (Florida and Louisiana), but made his way out West in his early twenties to attend graduate school at the University of Nevada, Las Vegas. He has a Ph.D. in English, and spent 11 years in the classroom in positions ranging from graduate teaching assistant to assistant professor. After reading one too many freshman essays, he decided it was time for something new, and made a career switch into corporate writing and editing.
Jeff is married to Jan, and has three step-children. He has a dog, Zelda (RIP Patches: 1994-2007), and four cats. He lives in St. Louis, Missouri, in a big old drafty historical home built in 1904. When not working (ha!), he enjoys riding his bike in Tower Grove Park, laying down on the couch with a good mystery novel (particularly James Lee Burke and Carl Hiaasen), working in his tiny little yard, and frittering away the hours in a local coffee shop.
This week on ZapRoot: KFC Canada tries to do chickens right with their new animal welfare plan. China’s air control results. Check out new Alternative Autos: Chevy Volt, Shelby Supercars, Prius, and more.
In last week’s review of Alan Weisman’s The World Without Us, Justin noted
Weisman’s final sentence in the Prelude provides a provocative launching point into the book: “Is it possible that, instead of heaving a huge biological sigh of relief, the world without us would miss us?”1 Having this idea of nature missing us as or after it takes over again keeps the reader wandering what trick Weisman (or nature!) has up his sleeve as he describes all the serious alterations we have made to the natural ecosystem. It also challenges the widely held assumption that Earth would be better off without us–and so likely happy to see us gone!
There are certainly people out there that believe that the environmental movement (in particular) thinks humanity has been nothing but a scourge on the natural order. While we don’t think that’s necessarily an argument that will do much to advance, well, anything, we do think that Weisman’s “thought experiment” provides a fertile jumping-off point for discussing human interaction with nature. So, we’d like to invite you to discuss the concept of “the world without us” … and enter to win a copy of Weisman’s book.
Editor’s note: We’re pleased to bring you this profile of The Nature Conservancy’s new president and CEO, Mark Tercek by Cameron Walker, a regular contributor to The Katoomba Group’s Ecosystem Marketplace. This post was originally published on Tuesday, August 12, 2008.
The new head of the Nature Conservancy is a 24-year Goldman Sachs vet who thinks big and acts globally. The Ecosystem Marketplace talks to Mark Tercek about his past success, his current challenges and his vision for TNC’s future.
Mark Tercek’s kids are stoked. They’ve been on family eco-vacations to Greenland, Patagonia, the Galapagos Islands and Costa Rica — and now, their dad is in charge of a conservation powerhouse that protects many of the spots they’ve visited.
Tercek, who became president and CEO of The Nature Conservancy (TNC) July 15, ran Goldman Sachs’ Center for Environmental Markets and the firm’s Environmental Strategy Group.
Growing up in Cleveland, Tercek didn’t have extensive exposure to the natural world apart from local parks. Now as a parent of four, he’s gone global so that his own kids can experience nature firsthand.
Clearly, they love it. “When my kids learned I got the job as head of the Conservancy, they were just as excited as I was,” he says.
Along with enthusiasm, Tercek arrives at TNC with decades of experience in the investment banking world and, since 2005, he’s been bridging the narrowing gap between finance and conservation through Goldman Sachs’ environmental initiatives.
This week at ZapRoot: The Strandbeest behemoth (which we featured here on CleanTechnica) is unlike anything you’ve seen before. Ice in both poles is melting. Totally Useless Crap is back!
Though much of my time over the past couple of weeks has been devoted to the behind-the-scenes work of bringing The Inspired Economist into the Green Options Media blog network, I’ve also made sure to follow the discussion regarding Wal-Mart’s comments to the FTC regarding carbon offsets and renewable energy credits. In a post titled “Wal-Mart Lobbies Against Carbon Offset Guidelines,” Tony Calero at Wal-Mart Watch got this discussion started by pointing to the company’s comments filed in response to an FTC request:
Herein lays the scandal: Despite the company’s “green” initiatives, Wal-Mart is actively lobbying against the clarification of offset guidelines. The company’s hypocritical stance on the issue came to light last week in a hearing of the Federal Trade Commission. The FTC is attempting to modernize the “Green Guides,” guidelines issued for corporations defining acceptable marketing claims regarding environmental products and initiatives. In response to the FTC’s solicitation of retailer comment to guide the process, Wal-Mart’s Director of Energy Regulation, Angela Beehler, expressed Wal-Mart’s firm opposition towards the clarified scope and definition of carbon offsets…
As you might imagine, other media outlets picked up on this pretty quickly: Grist, for instance, noted that Consumers Union and other groups have “been advocating for clear, specific definitions to avoid misleading green claims, ” and that “the FTC’s definition of carbon offsets could most affect the retailer’s ultra-ambitious goal to someday run on 100 percent renewable energy — a huge amount of which would likely have to come from offsets or renewable-energy certificates.” US News and World Report’s “Fresh Greens” blog asked “Is Wal-Mart being hypocritical, or are its green efforts in good faith?” Eoin O’Carroll of the Christian Science Monitor’s “Bright Green Blog” not only expressed a reaction similar to my own (essentially head-scratching), but also took a step further than the rest of us: he gave Wal-Mart a call. Much of the response he received followed the typical MO of a corporate communications department: the company restated its broad sustainability goals, and offered some more specific ones related to greenhouse gas emissions and energy efficiency. It addressed offsets and renewable energy credits in the last paragraph:
No, not that… rather, the Chinese are experiencing American-style SUV mania with their low gas prices. Also in this edition:Find out how walk-able your neighborhood is, and People Cube helps offices become sustainable.
Links for this week’s ZapRoot:
Walk Score (Also see the “Walk this Way” series at Ecolocalizer)
No, Al Gore is not running for president this year, but the Nobel Laureate, Oscar winner and former Vice President still keeps popping up during this campaign season. Late last week, the folks at West Coast Green announced that Gore will give a keynote address at their 2008 event, joining other eco-celebs such as Sarah Susanka, David Suzuki and Hunter Lovins.
So what’s West Coast Green? Well, when we covered it last year, the event was billed as a “residential building conference and expo.” This year, however, the program will expand to cover the wide range of issues and ideas surrounding green building and development, and the event’s being described as “…a feast of innovations and ideas — an educational smorgasbord designed to widen your vision and stimulate your mind with the latest best practices in green building.” Homebuilders, homeowners, policy wonks and ecopreneurs will all find plenty to keep them engaged.
You may be thinking “Uh, Jeff, why are you asking? Just write about it!” Yeah, that’s how we’d normally do things here. I ask for a reason, though: we’re participating in an experiment in “community funded reporting” with Spot.us, a new journalism initiative in it’s very early stages.
Spot.us is the brainchild of David Cohn, aka DigiDave. The concept: “Spot Us’ is a nonprofit that allows an individual or group to take control of news in their community by sharing the cost (crowdfunding) to commission freelance journalists.” The project has been funded by a Knight Foundation “News Challenge” grant.
So, where do we come in? We’re going to be among the first publication venues to test the system out. We’ve agreed to ask for your support for an article by Wired.com staff writer Alexis Madrigal. The pitch:
California’s biofuels usage is expected to jump nearly 600 million gallons over the next couple of years, but the ethanol supply is already stretched to its limits. Almost all of California’s ethanol runs through a single terminal. If there were a disruption at that terminal — via accident or intent — the state’s gasoline infrastructure could grind to a halt. And even with that terminal, there are serious questions about whether the terminal could meet demand. (More details available at the Spot.us wiki)
Editor’s note: You might expect a post about an event called NEOCON to appear on Red, Green & Blue, but, as our friends at GreenBuildingTalk point out, NEOCON is a trade show for interior furnishings (with no particular ideological leanings, we’re guessing). The show took place in GBT’s hometown of Chicago, so they got a first-hand look at NEOCON’s green offerings. This post was originally published on Tuesday, June 17, 2008.
The National Exposition of Contract Interior Furnishings (NEOCON) was held this past week in Chicago, and GreenBuildingTalk was there to check out the unique combination of over 1,200 residential and commercial showrooms and exhibits. With our goal of discovering new green products, Josh and I made our way through the maze of office furniture, flooring, wallcoverings, and hundreds of chairs.
Amidst the legions of chairs, our first discovery was RealForm Technology’s plant-based polyurethane foams, products used for seating applications. The polyurethane foams contain 20% bio-based content, and the company’s laboratory trials have achieved even higher Bio-Polyol substitution, foams capable of being molded for any type of furniture, including sofas. RealForm’s Realbio foam product is leading the way in eco-friendly furniture foam, and is one to keep an eye on.
