Author Archive

Jeff Wolfe

Mr. Wolfe, co-founded and is Chairman and Chief Executive Officer of groSolar. Under his direction, groSolar has become a leader in residential and commercial system installation in the United States, and a top national distributor of solar equipment and systems.

Under Mr. Wolfe’s leadership, groSolar has experienced rapid growth and has been instrumental in accelerating residential and commercial markets through innovative distribution and direct sale practices. Venture investment in the firm has assisted in accelerating the strong growth rates

Mr. Wolfe has been active in overall industry development as PV Division Chair of the Solar Energy Industries Association, and is on the Union of Concerned Scientists National Advisory Board. He was a founder, former board member and Chair of Renewable Energy Vermont, and founder, former board member and Vice Chair of the New Hampshire Sustainable Energy Association. Recently he was one of the thousand people in the US trained in presenting Al Gore’s climate change presentation. In addition to presenting on climate change, Mr. Wolfe also frequently speaks on workforce development issues in solar energy.

Prior to forming groSolar, Mr. Wolfe was a Professional Engineer consulting on over 4,000,000 square feet of design, construction and renovation. He started and grew two engineering offices as a Partner in a national engineering firm.

What we can Learn from China’s Heavy Investment in Solar Energy

As I write this I am preparing to board a very long flight to China, where I’ll be talking to a few Chinese PV module manufacturers, as well as our existing inverter supplier, Motech, in Taiwan. This will be a chance to meet and greet potential future suppliers on their own ground, and review factories as we consider sourcing more materials from China, but there are many things I already know before embarking.

New York Times Columnist, Tom Friedman is right. China is investing heavily and preparing to leave the rest of the renewable energy world in the dust. In the past two weeks Suntech, currently the largest solar module manufacturer in the world, signed 2 GW (2000 MW) of projects in China. Those 2 GW represent merely the contracts of a single company. Last year – and likely this year – the total U.S. market is 350 MW (0.35 GW). Granted, not all the Chinese projects happen this year, but plans are on paper – there is a schedule.

For Action on Climate Change, the Time is Now: Waxman-Markey Bill Gives Us a Start

I am privileged, and burdened, by being one of the 1200 people in the US trained by Al Gore to deliver his climate slideshow. I say privileged because it is an incredible group of people and fantastic training. I say burdened because, well, ignorance is bliss, and not only am I not allowed to be ignorant, I am required to understand and spread both the message of the crisis confronting us and the solutions we must undertake immediately.

Building a Solar Company in a Recession Economy

Editor’s Note: Jeff Wolfe is the co-founder and CEO of groSolar. This is the second post in a series from the CEO’s of major solar companies. The first post was by the CEO of SolarCity, Lyndon Rive. You can follow the complete series here.

groSolar operates in the downstream solar market. We are affected by all the US and global macro economic trends. I describe the current economic conditions as a Vortex. Heavy winds of the economy swirling downward, a huge updraft caused by declining raw material and finished goods prices, and sweeping cross-currents of over-supply and the failure of major banks to provide normal business services.

But within this maelstrom is a gentle wind of opportunity. Finding this breeze, like finding a thermal in a hang glider, can not only fuel a great ride, but can bring your company to new heights. This is more easily said than done!

» Consumer solar aggregation project launched in San Diego
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