Green Options

Writer and designer Jess Sand is the founder and principal of Roughstock Studios. Born and raised on the East Coast, Jess has been living and writing in San Francisco for the last ten years. Former lives include stints as an office overlord, line and prep cook, poet, number cruncher, honky tonk DJ, bartender, teacher and wrangler of chaos - in no particular order.

These days Jess keeps busy providing writing and graphic design services through Roughstock, focusing primarily on the hospitality and alcoholic beverage industries. Roughstock is committed to producing meaningful messages for its independent, nonprofit and corporate clients while operating as sustainably as possible. She is the author of two blogs, including Small Failures: Sustainability for the Rest of Us and Bar Stories.

Whether camping with The Captain, furiously scribbling in any number of note pads, or enjoying a nice craft beer, Jess works hard to find balance in everything she does. She finds it much easier said than done.