Green Options » Jim Witkin

SMS to the Rescue: Text messaging bridges the Digital Divide

Jim Witkin — Tue, 11 Nov 2008 12:27:20 +0000

According to Walter Stahel — one of the founders of the sustainability movement and original thinkers behind the Cradle-to-Cradle design philosophy – social ecology is one of the five pillars of sustainability. He defined social ecology as encompassing “…the fabric of societal structures, including peace and human rights, dignity and democracy, employment and social integration, security and safety…” Simply stated, addressing issues of social sustainability is equally important as the economy and the environment for ensuring the survival of our species.

Many of the initiatives addressing the issues of social ecology rely on bringing modern technologies — like cell phones, computers, and Internet access — to populations in need. These initiatives are helping to “bridge the digital divide” and are often referred to as ICT4D (Information and Communication Technologies for Development). ICTs are used either directly by the disadvantaged population in some manner, or can be used to assist aid organizations and NGOs to improve socio-economic conditions. We can’t remember what our lives were like before the use computers and mobile phones; we often take these tools for granted, but for many people in developing regions these communication tools can have a profound impact on improving their lives and communities.

Is There a Green Upside to the Economic Meltdown?

Jim Witkin — Thu, 06 Nov 2008 15:41:53 +0000

The economic meltdown could be good news for the area of clean energy investing, according to Steven Fraser, a senior lecturer at the University of Pennsylvania and author of the recently published “Wall Street: America’s Dream Palace.” Fraser believes that backlash to the recent economic crisis will result in a new era of enlightened regulation and investment akin to Roosevelt’s New Deal, which helped America climb out of the Great Depression. Fraser offered these opinions in a recent interview on WHYY’s Fresh Air program.

In the interview, Fraser said he felt “very confident” that “real anger at Wall Street” will result in better regulation and more oversight of commercial and investment banking. The steady deregulation of these sectors over the past 25 years has created an “orgy of speculation” and brought us to the current crisis. The future of our economy will depend on rebuilding our infrastructure and a shift to new forms of clean energy, according to Fraser. Any overhaul of our banking and investment sectors should move capital into these areas and away from highly leveraged speculation.

The New Business Metrics: Measuring Social Returns

Jim Witkin — Wed, 05 Nov 2008 14:08:32 +0000

How do you create effective organizations focused on sustainable social impact? For those who believe in combining social mission with the efficiency of a market-based approach, the answer is: “Social Enterprise.”

This growing sector, driven by both social purpose and financial promise, is attracting growing amounts of talent, money, and attention. Initially funded primarily through philanthropic support, social enterprises are now reaching the status of mainstream investment opportunities for banks, venture firms, foundations and wealthy individuals.

But with new models come new metrics, especially if this sector will continue to attract significant capital investment. These new metrics (referred to as Social Return on Investment or SROI) were one of the key topics at the recent Social Capital Markets 08 conference. The conference, held on October 13-15 in San Francisco, sought to bring together social capital and social enterprise to address this basic question of social investing: How do you measure the non-financial, social, or environmental value created by an enterprise?