Green Options

Some people say you eat with our eyes. At Passionfish restaurant in Pacific Grove, California, you do so with your heart — at a place where the local is celebrated, showcased, and conserved. Sometimes, savoring a meal can nurture our body while helping preserve or restore the planet.  One day, every meal will be consumed this way.

While my family and I make every effort to eat local and lower on the food chain — mostly vegetarian – when we travel, we occasionally become “flexitarians” and enjoy a seafood dish or two when we’re at the edge of a vast ocean, perhaps with a wharf at the end of the street. At Passionfish, a restaurant nestled in the scenic Monterey Peninsula just a mile from the Monterey Bay Aquarium, we connected with the Pacific Ocean by both its salty breeze and through the food we savored.

Opening in 1997, Passionfish is the brainchild of Chef Ted Walter and his wife Cindy Walter. Besides being restaurateurs, the Walters’ might as well be called “marine activists.”  This dynamic duo have ambitions of changing the world by educating people about what they eat, especially if what they eat comes from the sea. Using their restaurant as the alluring (and delicious) platform, the couple promotes sustainable seafood as well as locally sourced, fresh, organic vegetables and fruits. Even their meat products are pasture-raised.

Life, Money and Illuision is not about the magical arts or wizardry, though it does demystify money and Wall Street’s greedy aspirations abetted by the global push for more growth and consumption (and jobs).

Life, Money and Illuision: Living on Earth as if we want to stay (New Society, 2009) by Mike Nickerson is a driving tome that reconciles how our economy operates in relationship to the ecological and social systems on which we all depend.

In this second revised edition of Life, Money and Illusion, Nickerson explains that “Life” refers to the biological processes by which living things maintain themselves over time. “Money” represents our economic ideology that claims that as long as the volume of money changing hands increases, all will be well. “Illusion” refers to the fact that these two perspectives are directly opposed in terms of how they would solve current problems.

As one might imagine, a book of this stature and ambition — if providing meaningful analysis and argumentation (which it does superbly) — is not a cursory or a casual read. Running 448 pages, Life, Money and Illusion is meticulously fashioned in easy-to-understand language that makes Nickerson’s arguments and ideas both compelling and provocative. It draws from numerous fields, including ecology, psychology, philosophy, mathematics, and, of course, economics.

While we selected one of the best-selling residential wind turbines in the US, a 10kW (kilowatt) rated machine built in Norman, Oklahoma by Bergey Windpower Co., there’s still wear and tear common among any machines, especially those that have to stand up to the increasingly severe storms and harsh four seasons in Wisconsin. Now the nation’s leading small wind turbine manufacturer with installations in all fifty states and 100 countries, Bergey Windpower Co. manufactured our entire 10kW Bergey GridTek system that includes our generator and inverter system components.  But parts still wear out; items need replacing.

We installed our grid-tied 10kW Bergey Excel in May, 2003, and — other than a blade switch-out in 2005 to boost production (which it did by more than 30 percent) — we’ve encountered no mechanical or electronic failures or issues. It’s a testament to how reliable some of the wind turbines and inverters have become. Since its installation, we’ve already generated over 48,000 kWhs (kilowatt hours) of renewable energy, presently averaging about 10,000 kWhs/year. Yep, our utility, Alliant Energy, then buys our surplus electricity back from us (it amounts to about $400 a year). According to calculations at Bergey Windpower Co., our 10 kW Bergey GridTek system will offset approximately 1.2 tons of air pollutants and 250 tons of greenhouse gases over its 30-year operating life.

This past September, we hired Kettle View Renewable Energy LLC to complete the replacement of leading-edge tape on each of the blades, tape which was pealing back or slid off altogether. The leading-edge tape helps protect the perfectly balanced fiber reinforced plastic blades — offering about twice the strength of low carbon steel. These Bergey Excel blades have a swept area diameter of 23 feet. Kettle View Renewable Energy, LLC is one of the hundreds of new companies that have started to meet the growing need of servicing renewable energy systems, completing renewable energy site assessments, grant writing and system installations.

I don’t know about you, but I’m getting fed up with buying things that break or wear out way before they should. Warranties – from both manufacturers and retailers — seem to be getting shorter and more limited than ever, as if durability is an afterthought.

But I don’t want to support the landfill economy. I want to support the restoration economy and, when I need to purchase things, support companies that care about the planet the way I do. Some of these companies break from this planned obsolescence mentality and profit obsession, companies like REI, or Recreation Equipment, Inc., where your love of the outdoors actually pays dividends to you, as a customer-member of the cooperative enterprise.

REI, the nation’s largest consumer cooperative, got its start in 1938 when a bunch of climbing buddies got together to buy some gear to explore the great outdoors. They support people, their community and the environment on which their enterprise is based. And they guarantee that their products last and perform as expected.

A couple years ago, for example, I purchased a pair of sandals from REI.  After limited use, my sandals had an ankle strap that broke. The brand is well known and adventure proven: Teva. Since I live in a four-season climate, they should have lasted longer than they did. Walking into the REI retail store in a much older pair of Tevas I wore when traveling to South America, I talked briefly with a salesperson in REI shoe department who found a replacement pair of a different model for me in minutes. No hassle. No runaround. Try that at a big box retailer or chain.

There’s just too much emphasis on “getting a job” these days.

Okay, so we’re at nearly 10 percent unemployment nationally (if you believe the Federal numbers), so many people are without a steady stream of bi-monthly paychecks. Yet, 90 percent of Americans who had a job when the economy tanked, still do. But for some that means being a wage serf, cubicle clone or working in the Dilbert world of dysfunctional corporate America – working hard to make someone else richer (and often, with ecological impacts). There’s too many CEO bonuses and none for the employees who clean the counters, work on the assembly lines (ideally making hybrid vehicles), or take care of customers. The vast majority of education system continues to be committed to helping people find jobs, not make a sustainble life, especially one that doesn’t destroy the planet or exploit people (though more are starting “sustainability curricula”).

What we need is less of an emphasis on transforming less-green jobs to more-green jobs for the plethora of job seekers. There’s nothing wrong with getting a job (there are a few great companies, some that even offer employee ownership and stock, in addition to addressing the development needs of their workforce).

But if you want to gain an upper hand on life, more self-employed or self-owned enterprises are discovered that you can keep more of your hard-earned money by working for yourself. As I write about in ECOpreneuring, doing so allows you to also reinvest our profits in ways that either restore the planet and/or improve the well being of people living in our community, nation and planet. These businesses have a triple bottom line and many have ditched the commute to some office, working, instead, from a home office.

If life’s a journey, Journey Inn — an eco-inn and retreat that’s designed with nature completely in mind, spirit and body – serves as a guide.

Located in Maiden Rock, Wisconsin, about an hour from St. Paul-Minneapolis, this Travel Green Wisconsin and Green Routes certified enterprise launched by John Huffaker and Charlene Torchia in 2006 artistically crafts a peaceful refuge to enhance our experiences with nature and allow our inner beings to breathe. Journey Inn is part restoration enterprise and part center for recreating our human soul in more meaningful ways.

I had the opportunity to stay at Journey Inn for a couple days this past September with my family, since we prefer ecotravel-oriented accommodation options. We hiked some of the abundant hiking trails on their sixty-six acre property that includes a spectacularly restored prairie and garden labyrinth. We sipped tea while relaxing in their gardens. We even shared a few of our cucumbers and tomatoes from Inn Serendipity with a couple celebrating their honeymoon there.

How does a community develop when preserving a sense of place is essential to the long-term prosperity and quality of life for those who reside there?

When development starts taking on the “more is better” mantra, some communities opt to take a breather, declaring a moratorium on development until county and municipalities can get a handle on what its residents want and what the environment can handle. That’s exactly what almost happened in 1996 in Wisconsin’s Door County, one of the most scenic and alluring places in the state with over 300 miles of scenic shoreline.  The then Door County Chamber of Commerce called for a development moratorium for all townships (except the City of Sturgeon Bay) in Door County until careful study was made as to exactly how new large-scale construction development would impact the quality of life for all those who reside in the county.  Surprisingly, it never gained traction, and the initiative died.

Yet years later, on a recent trip with my family and friends, we savored an authentic “fish boil” prepared with white fish caught just off the tip of the peninsula, hiked in one of the many state parks, sampled plenty of Door County’s famous cherry juice and pie, and meandered through postcard perfect small towns with names like Fish Creek, Sister Bay and Baileys Harbor.  As a credit to its natural beauty and cultural richness, the county was among the original pilot communities for Travel Green Wisconsin, having earned somewhat of a reputation for being green before green was the thing to be.

Millions of Americans are declaring financial sustainability, even if they don’t exactly call it that. After all, we can’t borrow our way out of debt.

We’re paying down or paying off credit cards. We’re getting rid of our mortgage or putting an extra payment toward the principal balance (which has huge cost savings advantages). Or we’re practicing other frugality rules. According to data from the Federal Reserve, the amount Americans owe on consumer loans and credit cards plummeted $21.6 billion in July of 2009 – the largest monthly drop in consumer debt since the Federal Reserve started to track it in 1943. The “cash for clunkers” will, no doubt, alter the outcomes for August and September, but the trend continues to be less appetite for debt, not more.

People are working to get the bankers out of our lives, demanding that we become someone other than a “consumer.” So while the Federal government continues to re-affirm their “wise” decisions to bailout bankers and big finance, Americans are choosing to fire their credit card companies and break their “death pledge” (aka mortgage) by paying it off early. Of course, there are also many Americans who are in so far over their heads that unfortunately, personal bankruptcy and home foreclosure are the only remedy.

I am, however, focusing on those who thrive in abundance, simplicity and sustainability when it comes to community, lifestyle and, yes, financial intelligence. As my wife and I write about in ECOpreneuring, you cannot have ecological sustainability without a large degree of social and economic equity. The ECOnomy is not about “free trade” but fair trade; it’s about commerce that restores the planet, not destroys it or exploits people.

You can join these financial freedom-seekers too, by practicing financial sustainability. As most of us intuitively recognize, the best things in life are free (or close to it).

Imagine that: Walking through a network of trails from our Wissahickon Farms Country Inn, a rustic private cabin nestled in the woods, to grab dinner in town more than a mile away where the restaurant, Indian Creek Orchard Winery and Grille, features mostly local ingredients to prepare their Elk burgers and homemade sauces and soups. We started our hike on the 98-mile Gandy Dancer State Recreational Trail which passes through an edge of the 30-acre Country Inn property, a property certified by Travel Green Wisconsin.

Given the bears in the area, my son and I had quite the adventure: he made a “bear stick” to defend ourselves on the rare chance we might encounter one. After dinner, we wandered down to Overlook Park, featuring the River Spirit sculpture, before continuing along the riverfront on yet another trail to the St. Croix National Scenic Riverway Visitors Center – spotting a bald eagle soaring overhead along the way.  Ecopreneurial enterprises filled up many of the storefronts we peaked into downtown.

Getting around town without touching a car is completely possible in St. Croix Falls, Wisconsin, rightfully earning its moniker, “the city of trails.” While some places aspire to be something they’re clearly not, nor ever have been, St. Croix Falls is a place that features what they have in abundance: their network of walking, jogging, biking and hiking trails – and nature.

In St. Croix Falls’ historic downtown area, you can park the car and spend the rest of the time on foot or bike as you discover a segment of the 1,000-mile Ice Age National Scenic Trail or the more than 10 miles of hiking trails in the Interstate State Park. Thanks to the spectacular St. Croix River, stunning coulees and “dalles” (ancient rock outcroppings), the community has emerged from its extractive history as a logging town and fur trading post to one of the premier places in the Midwest for the enjoyment of the outdoors, on foot, bike or in a kayak on the river.

As millions of Americans are finding themselves waking up with less disposable income, fewer job prospects, less income thanks for forced furloughs or lost value in their 401(k)s, some are rediscovering the joys of growing our own food, sharing picnics with others in our community, going for hikes in the woods, or spending more time with our family. Instead of working at a job they hate, they’re starting their own enterprise that makes the world a better place.

As it turns out, a new version of happiness is emerging based on relationships and connections to each other and nature, not all the goods found at the Mall. Many of us are choosing to live and work in a world where the economists (who presently dominate the national economy and national discourse) don’t matter.

The authoritative new book from Cecile Andrews and Wanda Urbanska, Less is More: Embracing simplicity for a healthy planet, a caring economy and lasting happiness (New Society, 2009), is just the right tonic for these topsy-turvy times. Side-step stress, don’t give into your fear, and thrive, instead, in a world of abundance where freedom and cooperation still reign.

My wife and I had a chance to peek at the advance galley of Less is More before it went to print and found Andrews and Urbanska masterful both in their prose and their ability to bring together an eclectic array of writers, thinkers and sustainability advocates who live in ways that echo what they write about.

Less is More is divided into three parts — simplicity defined, solutions, and policies — each containing short essays, analysis and inspiration from some of the leading sustainability, simplicity and community thinkers and doers. From Sarah Susanka discussing clutter and Robyn Griggs Lawrence’ tome on wabi-sabi time to Juliet Schor’s exploration of a carbon-friendly economy and David Korten’s treatise on caring and connecting, a diverse array of perspectives woven throughout Less is More illuminate why there’s greater freedom in having enough rather than always striving to have more and more. Writes essayist David Wann: “According to surveys taken by the US National Science Foundation for the past 30 years, even with the steady increases in income, our level of overall happiness has actually tapered off.” So what’s the economy for anyway, to support a bigger government or make a few really rich people richer?