Green Options

As my wife and I write about in ECOpreneuring, if good health is important – and it should be for everyone – then a regular exercise routine along with eating right becomes a feature in our sustainable lifestyle, whether you walk around the block, do yoga or work out three times a week at a local YMCA like we do.  Or go for a hike in the woods instead of watching more TV.

Remember the last time you had the flu or a lingering cold? Get much done? When we’re healthy, we take our good health for granted. Despite what our politicians and healthcare providers might suggest, good healthcare does not necessarily provide good health. Our lifestyle and daily habits contribute to feeling great just about every day of the year.

Some companies provide a good healthcare plan when it comes to physician access and medical coverage. But what does that matter when the stress-filled, unhealthy environment in a cubicle – with no access to the outdoors and fresh air – ends up giving us poor health? The American healthcare system is great – perhaps the best in the world – if we crashed in our car. It’s designed for treatment, not prevention. It’s a healthcare system based on the poor health of relatively well-off people who can pay (by credit or otherwise) for the services it provides.

Given all the debate on a national healthcare plan offered by the United States, below are a few promising trends many people are discovering.

Like millions of Americans, we’re celebrating July 4th, Independence Day.

However, we’re celebrating this national holiday by focusing on the many aspects of our life that, in various ways, have led us to quite a different vision for a sustainable tomorrow – complete with local, renewable energy and lots of delicious meals harvested within ten miles of where we live – if not from our own kitchen garden.  Sometimes we even celebrate July 4th with a rainbow.

Here’s how our Independence Day is different — and yours can be too:

•  Be energy independent by generating all our power with renewable energy systems.
For a vast portion of the United States, there is enough solar and wind energy to completely meet our needs right where we live.  True, adopting renewable energy will require an investment either personally or for your business if you work from home.  But with present Federal tax credits and many state incentives, the time couldn’t be better.  We completely power our Inn Serendipity Bed & Breakfast and Farm with solar electric and wind turbine systems.  In fact, we overproduce renewable energy to the tune of about 4,000 kWhs (kilowatt hours) a year.  We share the surplus with our neighbors.

There’s an electric car revolution underway in sleepy Browntown, Wisconsin, population 252.

More than six Sebring-Vanguard CitiCars, many zipping down the country roads in southwestern Wisconsin, are registered to owners in this small town – most to Phil Welty and one to myself.  They come in red, yellow and several other colors and look like a wedge of cheese, but they’re all completely powered by electric motors.  It’s estimated that as few as 600 CitiCars are still on the road in the U.S. with less than 3,000 manufactured by Sebring-Vanguard between 1974 and 1976 during the last energy crisis.

“When I first saw the CitiCars back in the 1970s, it was the only all-electric car on the market,” recalls Phil Welty,  “The same problem exists today as in the 1970s, like high fuel prices and our marriage to foreign oil.  I’ve always wanted to bring one back from the junkyard and restore it to fully operable condition.”  Not content with just one, he has two CitiCars on the road, using his other cars for parts.

First we had electric trains. Then electric cars. Now, airplanes.
Sonex, a national leader in providing affordable high performance kit aircraft, is developing a concept Waiex E-Flight Electric-Powered plane.

I caught up with Mark Schaible, Marketing Director for Sonex, at the Experimental Aircraft Association (EAA) AirVenture last year, the largest aircraft event on the planet. The EAA AirVenture is held in July and early August every year in Oshkosh, Wisconsin, at the Wittman Regional Airport.
“That’s our goal,” says Schaible, surrounded by the entire family of kit aircraft, including the Sonex Sport Trainer, Sonex Sport Acro and Xenos Sport Motorglider.  “Keep ahead of the marketplace with an electric airplane.  Someone is going to do it, so it might as well be us. We have made a lot of progress and are working very hard toward first flight [with our Waiex E-Flight Electric Powered aircraft].”

I’m coming to the conclusion that there’s very little that’s sustainable about the company known as GM.
It’s frustrating and sad, because I was raised in the auto city and had family members who worked in the industry.  I even spent a summer at the GM Tech Center (working for then EDS as an intern at the time).  I’m perplexed by the company’s name which most of us recognize only as a vehicle company.  But it wasn’t always this way.
There was a time when GM was diversified, and innovative.  I was amazed by the poor decision making at GM when it recalled and promptly crushed their all-electric EV1s after bringing them to market in 1996.  I drove an EV1 in California; it rocked!  The company used to also make refrigerators starting in the 1920s under the Frigidaire brand and airplane components during WWII (my grandfather was an engineer who worked on a few).
So when, exactly, did the General Motors Corporation stop becoming a “generalist” industrial powerhouse making motors and instead, devote all its energies to making only motors in transportation vehicles and to lesser extent, but profitable one, vehicles for the military — you know, Humvees and the like?

“Empower people in the US to realize that they have power to influence the global economy through their purchasing choices.” That isn’t some pie-in-the-sky wistful, unrealistic dream. That inspiring vision forms the Earth Mission, that driving force behind World of Good as they aim to transform how we shop by connecting us directly that individual who made our product, even if they are half-way around the globe.

Fostering an economy based on social and economic justice, World of Good, launched by co-founders Priya Haji and Siddharth Sanghvi — just after they graduated from University of California Berkeley Business School — features unique gifts and handcrafts from artisan communities around the world. By selling through an ever-expanding distribution network of retailers nationwide, they are building a whole new economy based on Fair Trade.

Ten percent of their profits get funneled to their sister non-profit organization, The World of Good Development Organization, which helps support artisan communities and works to strengthen international fair wage standards.

“Our aim is to make it easy to help customers make a good choice — not to buy more, but to buy differently,” explains Priya. “They can expect quality, convenience and style — yet the products can be made in a way that actually helps the people who make them. Right now, our products are women’s accessories and housewares. As World of Good grows, our aim is to make the choice for people-positive products easy to find in every category of daily life. We want every human-made product to be a tool of relationship and empowerment for the person who crafted it. Imagine every product not as a material thing but as a bridge of connection and transformation.”

“Follow your dreams and do what you love, creating community wealth in a living economy. Explore, listen and share. Help others see the interconnections. Realize that all the solutions we need are here now, and do what we can to help others embrace the real life and what can be.”  With an “Earth mission” like that from Brett and Tawnee Dufur, how can you go wrong with your business, or life?

The following ecopreneur profile, drawn from my ECOpreneuring book, is an example of how some of the most successful ecopreneurs follow their passions, not the profits, while navigating their often diversified enterprises that thrive with a triple bottom line.
Books, bikes, canoes. Publishing, tourism, outdoor recreation. Family, friends and fun. Like nature’s diversified geography providing the Missouri River backdrop for the scenic town of Rocheport, Brett and Tawnee Dufur’s ecopreneurial life reflects the strength in diversity. Despite the sleepy town with a population a dash over 200, 15 minutes outside of Columbia, Missouri, the thirtysomething husband-and-wife team has created a laboratory of innovative, ecopreneurial ventures that keep life and livelihood blended and blooming, locally focused, yet reaching audiences and customers well beyond the river’s touch.
Brett’s first venture started in 1995, when he wrote and self-published the first guidebook for the Katy Trail, the longest rails-to-trails project in the United States, 225 miles along the meandering and mighty Missouri River. It remains a best-seller to this day. “What I discovered is that people are hungry for the opportunity to connect with a sense of place, and that’s what this guidebook is all about,” explains Brett.

While Ecologic Designs (one of my previous posts) is thriving by making practical products out of various waste streams – demonstrating green innovation and up-cycling – some artists around the world are working with a new medium: trash. These artists are coming together, actively gathering vast quantities of debris floating up on shorelines or collecting waste wherever it might be piling up and turning it into beautiful pieces of art.

On a trip to Santa Monica, California, a friend treated my family and I to an amazing – if not also disturbing and mind-opening – display of crocheted sculptures created from trash.  The exhibit, Hyperbolic Crochet Coral Reefs by the Institute for Figuring, was displayed in several rooms of the Track 16 Gallery at Bergamot Station.  The Institute For Figuring (IFF) is an organization dedicated to the poetic and aesthetic dimensions of science, mathematics and the technical arts.

Created and curated by Christine and Margaret Wertheim, the Hyperbolic Crochet Coral Reef exhibit was a stunning display of an ingenious use of waste materials, creativity and community, bringing together various reefs created by artists from around the world.  The exhibition also brought attention to the plight of our oceans and the depository for our trash that it’s become, accidental or otherwise. The Crochet Coral Reef Project of the Institute For Figuring is conceived as “a woolly celebration of the intersection of higher geometry and feminine handicraft, and a testimony to the disappearing wonders of the marine world.”

Tired of your increasing electric bills?  Want to change your relationship with energy, making your own, renewable, local power while doing your part to reduce carbon dioxide emissions and lessening the impacts of climate change?
Read no further than Power from the Wind: A practical guide to small-scale energy production (New Society), by prolific writer and sustainable living practitioner Dan Chiras, with contributions by Mick Sagrillo and Ian Woofenden.  This book helps you assess your energy needs, your site’s wind energy potential, and sort out every aspect of the design, purchase and installation of a small-scale, or residential, wind system.  Amazingly, it does so without demanding that you be some technical tinkerer or electrical engineer.
A big part of sustainability is being able to meet some or all of your energy needs, yourself, with renewable energy if you’re fortunate enough to live in a place where it’s windy.  The timing couldn’t be better for the release of their authoritative book as millions of dollars in state and federal funding support or tax incentives are being made available for homeowners and businesses to install such systems.

When they caution people about sitting in the “splash zone” at SeaWorld San Diego, believe it.  Really.  They should call it the soak zone.  It’s a great way to cool off on a hot day, but it can ruin any electronic device you own not placed in a watertight case.

My family and I had an opportunity to visit SeaWorld San Diego this past January.  Among the most popular attractions in San Diego, SeaWorld San Diego welcomes over 4 million visitors a year with their sea animal performances, aquariums and a few amusement rides.  SeaWorld San Diego’s aquariums feature more than 5,700 fishes representing 434 species.

While SeaWorld San Diego has a long way to go to earn the distinction of being an ecotourism attraction, the park uses revenues from its admissions to actively implement conservation and animal rescue initiatives, even if they’re only softly mentioned throughout the park in signs and during announcements before animal performances.  After all, we can’t start caring about nature if we don’t have an opportunity to interact with it.  And for that, SeaWorld has honed its craft to capture the imagination of young and old alike and rekindled for many an awe and wonder that many of the avid conservationists and naturalists enjoy daily.

Instead of volunteer docents associated with living history museums providing interpretive programs, highly trained communicators and performers narrate the story of Shamu and friends as well as other exhibits throughout the park.  In a world where a connection to nature couldn’t be more important, SeaWorld can jump start a greater appreciation of it, even if our understanding comes with splashes and tricks.  Like they say at the Shamu Show: “We belong to the same family…”

There’s a lot to fascinate a small child or family at SeaWorld San Diego.  But I was more amazed by what most visitors never witness, at least not directly, in the park:  the SeaWorld Animal Rescue and Rehabilitation Program and a water filtration system that actually makes the water cleaner than when it first enters the park.