As the owner of the promotional items consultancy Proforma Simonetta Freelance, I have confronted the truth that the world sometimes perceives marketing as a wasteful practice, often rightly so. However, marketing is still essential in every business.
At Proforma Simonetta Freelance we try to teach businesses that from uniforms to printing needs, to promotional products to packaging, the industry is changing and there is likely a green solution out there to fit every audience and budget.
Learn more at www.proformagreen.com or email info@proformagreen.com.
UltraClub is the in house brand of promotional apparel supplier Brodek and Rhodes. Under the UltraClub brand name Brodek and Rhodes has recently launched a line of organic cotton apparel of a slightly higher quality than other organics currently on the market.
Raining Rose - the first in the promotional items industry to offer a USDA certified organic promotional lip balm - is getting ready for the 4th of July celebrations in the US by releasing three new lip balm wraps ready for the addition of your companies logo and contact information.
Here is a short video from Leeds that explains the basic process of turning old water bottles into bags, totes, padfolios and other item in the Owl Line.
This is a guest post by John Simonetta, owner of Proforma Simonetta Freelance, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.
Spring is in the air and with it the spring line up of new eco-friendly promotional items. Here are a few stand outs from Leeds.
The first of the new items of note is the Tempo 100% Recycled PET Urban Messenger Bag from Leeds. This thing is 100% recycled PET (old water bottles, that type of thing) but you would not know it to look at it. Yes it is green, but it also has some great lines and is a very functional messenger. The Tempo is also manufactured in the US (which helps its total carbon footprint) and it is certified made from eco materials.
EQP on the Tempo 100% Recycled PET Urban Messenger Bag is $8.92 with one color imprint. That is a great price for this good sized H 11.17″ x W 4.33″ x L 15.25″ bag. Again, where is this cost premium everyone is talking about to “go green”?
The Tempo is a solid marketing choice for any Ecopreneurist focusing on a number of audiences such as the urban commuter, the college crowd, or even forward looking IT firms.
The Recycled Walking Enthusiast Kit is a great little mix of form and function, providing a easy sling style carrying case for a stainless steel water bottle, wallet, music player (including earphone outlet), key, cellphone, in short all those little things that often need to be carried when your client is out for a little exercise.
Gemline, one of the lions of the promotional items industry, is introducing a number of new items featuring recycled cotton.
The video mentions how plastic made from corn is biodegradable, carbon-neutral and in some cases edible. The link was sent to me by Tina VanHoogstraat the ASI contact at QuickPoint, one of the promotional items manufacturers using corn plastics to make drinkware and other items for the promotional items market.
JournalBooks has put their design caps on once again to offer three new, very well designed 100% recycled material jotters under $4 per unit. All of which will make great notepads for the upcoming summer season of green events and conferences. Ecopreneurist take note.
Numo Manufacturing of Dallas has produced an EcoCoolie line made from at least 15% post-consumer recycled material.
The list of new styles and materials in eco fashion continues to spread. Bodek & Rhodes has now introduced a sporty camp shirt made from Tencel.
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