Author Archive

Jonathan Read

Jonathan Read, President and CEO of ECOtality, is an entrepreneur, experienced brand manager, international developer and licensor with a passion for the discovery and realization of clean technology solutions. Over the last 30 years, Read has grown corporations in various markets through global licensing agreements, strategic partnerships and creative management guidance.

At ECOtality, he brings his executive management experience to the team. He is instrumental in shaping the direction of the company with a vision to transform nascent clean technologies for global commercial adoption through commercialization and licensing agreements.

Prior to founding ECOtality, Read was the founder, former Chairman and CEO of Park Plaza International (Park Inn International/Park Plaza Worldwide). Read grew the hotel chain from just four hotels to a leading global hotel group focused on licensing and joint ventures with operations in 32 countries. In 2003, he sold the companies to Carlson Hospitality and Golden Wall Investments in 2003.

Read also served as Chairman and CEO of Shakey's International from 1984 to 1989. After further expanding the business into a worldwide franchise and licensing group with operations in the United States, Southeast Asia, Japan, South America, Mexico, Europe and the Caribbean, Read sold the global corporation in 1989.

Read attended Claremont McKenna College in Claremont, California.

The Financial Potential of the New Electric Vehicle Market


While Electric Vehicles (EVs) gear up to hit Main Street next year, EVs are already rolling through Wall Street.

An example is the recent (and successful) initial public offering (IPO) by the American battery maker A123 (AONE). A123 provides lithium-based batteries for EVs, and through its IPO, has now provided the finance community with one of the first mainstream opportunities to invest in a pure EV play. The overwhelming response from the “Street” reflects tremendous market confidence in the future of the EV business.

Three Key Elements to ECOtality’s Electric Vehicle Project

-Above: the Nissan “Leaf” Electric Vehicle (learn more on the Nissan/eTEC partnership).
With $99.8 million from the Federal Government, ECOtality is on a mission to make America plug-in ready.
There’s been a tremendous flurry of activity in recent weeks with President Obama’s announcement of $2.4 billion in grants to accelerate the manufacturing and deployment of the next generation of U.S. batteries and electric vehicles. We at ECOtality and our subsidiary Electric Transportation Engineering Corporation (eTec) are thrilled to be a part of that activity as the recipients of $99.8 million grant for the largest electrification transportation project in history.

Our history in electric transportation dates back to 1989 and we have worked on every EV initiative in North America since then. Today, through our grant from the federal government, we’re embarking on an exciting project to truly make America plug-in ready: we are partnering with Nissan to deploy 5,000 zero-emission battery electric vehicles and 12,750 charging stations in five markets across the United States.

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