I was recently glancing through the Washington Post, when the headline, “Green Is In The Eye Of The Beholder,” caught my eye — mostly because I have been wondering a similar question question as of late: What, exactly, makes a vehicle “green?”

It seems there are as many answers as there are shades of green. But, ultimately, the question all automakers need to figure out the answer to — especially the Big Three in Detroit — is which variety of environmentally friendly vehicles do Americans really want?

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Last week, temperatures in my home state of Minnesota stayed below zero for nearly four consecutive days. Extreme cold is not particularly unusual in the Land of 10,000 Lakes, but it’s not much fun to commute to work or school with air temperatures at -20ºF. As I bundled up and drove to work in the middle of the cold snap, I heard a radio news story that one large suburban school system had closed, saying their school buses couldn’t run “because the biodiesel had turned to gel.”

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