Author Archive

Kelli Peterson

Kelli Peterson is a brand and communications strategist with 20 years of professional experience in the corporate and non-profit world. Kelli currently leads strategic development for Cheskin Added Value(www.cheskin.com), an innovation consulting firm with 26 offices in 15 countries. Kelli is a sometimes blogger, an avid world traveler and passionate about creating positive social impact.

The Greenest Big Companies in America

This week Newsweek’s cover story promotes an exclusive ranking of “The Greenest Big Companies in America”.

The HUB Bay Area - a place for change makers

The concept behind the the HUB Bay Area is not easily grasped. Tangibly it is a workspace for small businesses interested in creating social change. In-tangibly the potential is much greater

Change Starts with your Underwear

PACT underwear launched this week with a campaign that demonstrates choosing wisely doesn’t have to accompany images of melting ice caps and flooding deserts

Sustainability: Government, Business and… Brands?

Sustainability will not be an over night phenomenon. In fact I would argue a sea change is taking place but have barely begun to see the ripples. With a new administration, government has demonstrated that they will be playing an instrumental role on the compliance and technology side.

Mobilizing Change

The founders from three bay area start-ups gathered in HUB’s first bay area home in front of a sold-out crowd to talk about their origins, give the audience - and each other - advice and insights on the “secret sauce” for creating impact.

Testimonies of a Culture in Transition

The Dilemmas Project, a multi-media platform for engaging citizen participation around the ongoing dilemmas ordinary people are facing every day.

Composting: inspiring behavior change

The opportunity for San Francisco’s composting effort will be to imaginatively engage us in a herculean effort to educate AND motivate compliance.

Business: seeking a moral compass

Across the spectrum, leaders and pundits are calling on a return to old-fashioned notions of virtue, nobility and the ability to distinguish between right and wrong.

Cell phones: a platform for social innovation in emerging markets

Smart social entrepreneurs and their like-minded investors would be smart to think about the breadth of opportunities that a cell phone creates for citizens of emerging markets.

Sustainability: the signs of a maturing industry

….the sustainable movement is showing signs that the love-fest of warmth and do-gooder intent is now shifting into the drudgery of the hard work phase. This is fantastic news for the sustainable movement.

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