Author Archive

Kelli Peterson

Kelli Peterson is a brand and communications strategist with 20 years of professional experience in the corporate and non-profit world. Kelli currently leads strategic development for Cheskin Added Value(www.cheskin.com), an innovation consulting firm with 26 offices in 15 countries. Kelli is a sometimes blogger, an avid world traveler and passionate about creating positive social impact.

Open Source Social Innovation

Last week Bill Gates entered the digital publishing world by establishing the Gates Notes - an online evolution of his now annual January letter sharing his thoughts and learnings on the progress of the issues central to the Bill and Melinda Gates Foundation.

Refresh Everything

This Wednesday, Pepsi launches one of the biggest corporate social responsibility efforts that we’ve seen since the launch of (RED) in 2006 with the Pepsi Refresh Project.

Rent your way out of global warming

Recognizing that the process of renting equipment is both painful to customers and highly inefficient to business, Rentcycle developed a model that creates efficiencies through online scheduling, tracking and inventory management.

The Greenest Big Companies in America

This week Newsweek’s cover story promotes an exclusive ranking of “The Greenest Big Companies in America”.

The HUB Bay Area - a place for change makers

The concept behind the the HUB Bay Area is not easily grasped. Tangibly it is a workspace for small businesses interested in creating social change. In-tangibly the potential is much greater

Change Starts with your Underwear

PACT underwear launched this week with a campaign that demonstrates choosing wisely doesn’t have to accompany images of melting ice caps and flooding deserts

Sustainability: Government, Business and… Brands?

Sustainability will not be an over night phenomenon. In fact I would argue a sea change is taking place but have barely begun to see the ripples. With a new administration, government has demonstrated that they will be playing an instrumental role on the compliance and technology side.

Mobilizing Change

The founders from three bay area start-ups gathered in HUB’s first bay area home in front of a sold-out crowd to talk about their origins, give the audience - and each other - advice and insights on the “secret sauce” for creating impact.

Testimonies of a Culture in Transition

The Dilemmas Project, a multi-media platform for engaging citizen participation around the ongoing dilemmas ordinary people are facing every day.

Composting: inspiring behavior change

The opportunity for San Francisco’s composting effort will be to imaginatively engage us in a herculean effort to educate AND motivate compliance.

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