Green Options » Krates

Getting Slightly Stoopid About Climate Change

Krates — Fri, 14 Aug 2009 20:43:47 +0000

A few months ago a reggae/rock band called Slightly Stoopid invited us to have a booth on the Blazed & Confused concert tour. They were headlining with legendary rapper Snoop Dogg. This was a perfect extension of our Artists & Athletes program that we started a few months back.

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Aug 19th. A Very Green Day For SF Bay Area

Krates — Fri, 14 Aug 2009 19:33:27 +0000

Meet up with the mokugift team and other environmentally concious techies, fashionistas and fun people at the Green Software Unconference or at Digital Summer on Aug 19th.

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Finding Like Minds 2: Artists & Athletes

Krates — Mon, 08 Jun 2009 14:49:51 +0000

In Februrary 2009 mokugift started to see traffic coming from Elle magazine France. This piqued our interest and decided to find the article. It turns out that Marion Cotillard mentioned mokugift as one of her favorite sites along with L’alliance pour la planete. We aren’t very familiar with the entertainment world, so we had to look up this name. We were pleasantly surprised to find out that Marion won the best actress Oscar in for her role in 2007’s La Vie En Rose (remake).

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Finding Like Minds 1: Open Doors For Green Business

Krates — Sat, 06 Jun 2009 02:25:11 +0000

The internet makes knowledge accessible, but at the end of the day it is about communications and connecting. Global Green Links came to Mokugift, signed up to our corporate rewards program and became an affiliate in less time that it takes took us to figure out where to go for lunch.

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Twitter For Trees: Help Plant 100,000 Trees With U.N.E.P

Krates — Mon, 18 May 2009 00:00:41 +0000

June 5th is United Nations World Environment Day. The U.N. Environment Programme has setup a twitter campaign called ‘twitter for trees’. All you have to do is ‘follow’ http://twitter.com/unepandyou and they will plant a tree. The goal is to get 100,000 followers by June 5th. That plants 100,000 trees, so lets get started!

If you’d like to promote the campaign, feel free to tweet:

Please RT: follow @UNEPandYou and a tree gets planted for free. Plant extra trees for $1 via http://www.mokugift.com

Mokugift is an official partner of the United Nations Environment Programme.

Image source: United Nation Environment Programme

Resourcefulness: how a little telco out-maneuvers the giants

Krates — Sun, 17 May 2009 22:53:39 +0000

Being small and focused helps us stay true to our mission in everything that we do. When a company called kajeet approached us via Miller Strategic Marketing we did our homework and checked out their site, did a search on reviews and looked into the bios of the executive team. We found out that kajeet is a mobile phone service that focuses on the needs of parents with young children. This is consistent with the trend that companies that work with mokugift are focused on creating nurturing experiences or have developed nurturing cultures in their company.

Parenting brings out the pragmatic and resourceful skills in everyone. kajeet approached us with the idea of

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Mirror, mirror on the wall. Who’s the greenest of them all?

Krates — Wed, 22 Apr 2009 21:04:57 +0000

We are ecstatic about sponsoring 3rd Whale’s Greenest Person on the Planet contest for 2009 . Entry consists of submitting your carbon foot print information and also describing why you are the greenest person on the planet. The contest launches on Earth Day (April 22nd). Deadline to submit is May 22nd.

Those entries get narrowed down to 10 candidates in each region. Those candidates are then asked to submit videos about their green lifestyle. 3rd Whale’s audience votes on the semi-finals. From there, a second round of votes determines the Greenest Person on the Planet.

You may have already heard of 3rd Whale if you have an iPhone. 3rd Whale’s mobile application for the Apple iPhone lets you power up your green lifestyle. With a shake of the phone you can find the nearest vegetarian restaurant, fair trade store, yoga center or bicycle shop. It is like the magic 8 ball but for greening up your lifestyle.

Follow mokugift on twitter: www.twitter.com/mokugift
Follow 3rd Whale on twitter: http://twitter.com/3rdWhale

Purpose in virality. United Nations came knocking.

Krates — Thu, 05 Feb 2009 22:39:50 +0000

The purpose of mokugift is to make make tree planting easy and affordable. Making that mission a reality isn’t as easy as the concept.

The last few months at mokugift have been a great learning experience. Last year we received some great feedback from our users. In October we were building a new version that enabled people to choose which country their trees are planted in. We also changed the art from a cartoon style to a 3D graphic model style. The impact was interesting. When mokugift first launched, people thought it was targeted to kids. With the new art and features we were being considered for general gifting. This improvement also changed the number of trees sent per gift.

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Ecopreneurists Partner Up

Krates — Fri, 19 Dec 2008 19:38:47 +0000

I am proud to announce that fellow guest blogger John from Proforma Green will be marketing our mokugift tree-planting rewards for business. A few months back I noticed a post from John about corporate holiday greeting cards. We reached out to him and suggested that he add mokugift tree-planting rewards to the eco-friendly promotional items offering on proforma green.

John saw that mokugift was an eco-beneficial tool for his customers to reward consumers and drive double bottom line goals. Check out the mokugift product page on ProformaGreen. Explore his site and you will find some great articles ranging from explanation of recycling symbols to primers about specific types of promotional items.

In addition to learning from and being inspired by other ecopreneurs, Ecopreneurist is a great place to reach out for partnerships. I encourage other ecopreneurs to contribute here.

Helping The Environment Can Have An Immediate ROI

Krates — Fri, 19 Sep 2008 12:48:25 +0000

“Go Green.” It may have started out as a catchy slogan, but people everywhere are realizing it’s not just a nice idea, or even an option. It’s necessary to preserve our way of life. Businesses are not only heeding this message and providing ground-breaking support, they’re keying into the profitability factor as well. Helping the environment, simply put, can have an immediate ROI.

“Consumers are thinking about it, and therefore retailers think they need to think about it as well,” said Mary Brett Whitfield, senior vice president at consultant TNS Retail Forward.

“Retailers have woken up to the idea that not only is this going to be good from a public-relations perspective but also from a profitability perspective“.

Public awareness of global warming is at an all time high. People are looking for ways to make the world a better place. In fact, “83% of Americans would choose products and services with environmental benefits over similar non-environmental alternatives.”

Businesses are noticing this trend, and stepping in to provide their customers with the resources and the opportunity. As The Wall Street Journal’s Livemint.com notes,

“ …for the corporate world, “green” can be a mantra with a dual advantage: it’s the right thing to adopt, not just as an environmentally responsible entity, but also — more important — as a profitable proposition”.
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From Entrepreneur to Ecopreneur

Krates — Fri, 18 Jul 2008 18:58:01 +0000

I’m Krates Ng, cofounder of mokugift. I’m delighted to become an occasional contributor here on Ecopreneurist.

I have always considered myself environmental. I care. I drive a hybrid car. I recycle religiously. I minimize the use of electricity, paper and water. I even cut down the amount of meat I eat (started with no meat 2 nights a week) with the intent to reduce the amount of live stock it takes to support our lives.

However, I hadn’t thought about pairing business with the environmental initiatives until we started mokugift the end of 2007. In this post, I’ll write about how we transformed from entrepreneur to a ecopreneur.

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Green Options » Krates

Getting Slightly Stoopid About Climate Change

Aug 19th. A Very Green Day For SF Bay Area

Finding Like Minds 2: Artists & Athletes

Finding Like Minds 1: Open Doors For Green Business

Twitter For Trees: Help Plant 100,000 Trees With U.N.E.P

Resourcefulness: how a little telco out-maneuvers the giants

Mirror, mirror on the wall. Who’s the greenest of them all?

Purpose in virality. United Nations came knocking.

The purpose of mokugift is to make make tree planting easy and affordable. Making that mission a reality isn’t as easy as the concept.

Ecopreneurists Partner Up

Helping The Environment Can Have An Immediate ROI

“Consumers are thinking about it, and therefore retailers think they need to think about it as well,” said Mary Brett Whitfield, senior vice president at consultant TNS Retail Forward.

“Retailers have woken up to the idea that not only is this going to be good from a public-relations perspective but also from a profitability perspective“.

“ …for the corporate world, “green” can be a mantra with a dual advantage: it’s the right thing to adopt, not just as an environmentally responsible entity, but also — more important — as a profitable proposition”.
Read more of this story »

From Entrepreneur to Ecopreneur

Green Options » Krates

Getting Slightly Stoopid About Climate Change

Aug 19th. A Very Green Day For SF Bay Area

Finding Like Minds 2: Artists & Athletes

Finding Like Minds 1: Open Doors For Green Business

Twitter For Trees: Help Plant 100,000 Trees With U.N.E.P

Resourcefulness: how a little telco out-maneuvers the giants

Mirror, mirror on the wall. Who’s the greenest of them all?

Purpose in virality. United Nations came knocking.

The purpose of mokugift is to make make tree planting easy and affordable. Making that mission a reality isn’t as easy as the concept.

Ecopreneurists Partner Up

Helping The Environment Can Have An Immediate ROI

“Consumers are thinking about it, and therefore retailers think they need to think about it as well,” said Mary Brett Whitfield, senior vice president at consultant TNS Retail Forward.

“Retailers have woken up to the idea that not only is this going to be good from a public-relations perspective but also from a profitability perspective“.

“ …for the corporate world, “green” can be a mantra with a dual advantage: it’s the right thing to adopt, not just as an environmentally responsible entity, but also — more important — as a profitable proposition”. Read more of this story »

From Entrepreneur to Ecopreneur

“ …for the corporate world, “green” can be a mantra with a dual advantage: it’s the right thing to adopt, not just as an environmentally responsible entity, but also — more important — as a profitable proposition”.
Read more of this story »