Author Archive

Author photo

mcmilker

Maryanne Conlin is a social media marketing consultant and founder of The Mcmilker Group, an agency focused on developing strategic social media marketing programs. She is a 2008 Shorty Award winner for Best Green Content on Twitter for her client, @greenmoms and was named one of the top in green to follow on Twitter by Mashable.com

Maryanne spent 20 years in corporate marketing, including stints in a variety of both start-up and Fortune 500 companies, most recently as Director of Marketing for a division of a several billion dollar multi-national, prior to entering the social media world. She brings this strategic background to her social media consulting work and includes among her clients top Hollywood publicity agency, Levine Communications, Goddard Schools and infomercial marketing giant, Product Partners.

She is also a popular author and speaker on green and socially responsible marketing. She has been writing for Green Options Media since 2007.

Ms. Conlin holds B.S. in Marketing and an MBA from The Thunderbird School of Global Management. She has taught marketing and public relations at The University of California, Berkeley, The University of California, Irvine and The University of Hong Kong.

email her at: mcmilker@gmail.com

Visit her Linkedin profile

Follow her on Twitter

Indoor Air is Everywhere And It’s Not Always Good

There are a couple of different companies that install HVAC systems that reduce VOC (Volatile Organic Compounds) but for some reason I’ve never thought about my child’s school or camp. So maybe it’s a bad time what with budget cuts, to be thinking about this sort of thing, but it IS worthwhile if you’re planning ahead.

Here’s at minimum what to look for at your child’s school or camp.

Rising Health Care Costs Lead to Outsourcing

This is another  in our series of environmentally focused cartoons we are featuring from Seppo Leinonen a cartoonist from Finland. I met Seppo through Twitter @sepponet and loved his business oriented green cartoons - I think you will too!

Twitter For Trees

Today is UN World Environment Day and they are running a unique campaign on Twitter. I always like to see non profits use social media effectively and this is a great campaign being driven by the always active green group on Twitter. We previewed this campaign in the middle of May and now the day is here to help them reach their goal of 10,000 followers.

Small Wonders- Promoting Green Entrepreneurs

Today the Center for Small Business and the Environment (CSBE) launched a new initiative aimed at the 111th Congress and the Obama Administration, reminding them that the best way to revive the ailing U.S. economy is to think green – green entrepreneurism that is.

Blowin In The Wind

This is the first in a series of environmentally focused cartoons we wil be featuring from Seppo Leinonen a cartoonist from Finland. I met Seppo through Twitter @sepponet and loved his business oriented green cartoons - I think you will too!

5 Ways To Go Green On Linkedin

But for entrepreneurs and other freelance professional, Linkedin has always been a great spot to be. And there are quite a number of those active in the green world already there. So, if you haven’t yet joined or aren’t quite sure how to maximize your presence, here are a few tips.

10 Ways to Change the World Through Social Media

This post is, in Rob’s words, part of a grand social media experiment to publish the first collective, simultaneous guest blog post from Max Gladwell. Our goal is for it be published simultaneously on 100 blogs, thus inspiring 100 simultaneous conversations from various points of view. We have more than 70 confirmed with some of the biggest and coolest in the blogosphere.

Twitter Goes Green on #EcoMonday – 100 Plus Green To Follow On On Twitter

To keep the momentum going, Rob has also set up an @ecomonday account on Twitter, where you can look for the most recommended green Tweople to follow. @Ecomonday will only follow those that follow @Ecomonday and those who are recommended in the meme.

Rob told me a total of 230 people were recommended on this first ecomonday. I’d say it’s off to a great start! (Use the new sidebar Twittersearch on your Twitter page to find #ecomonday recommendations from last week [...]

Don’t Buy These Attachment Parenting Products Alleges Consumer Reports

I was really upset when I read this article from Consumer Reports – Five products not to buy for your baby! Along with Baby bath seats, Crib bumper pads and Sleep positioners were listed two products near and dear to advocates of attachment parenting: Co-sleepers and slings!

Social Responsibility Is There a Place For Lip Service

Brands across categories, but particularly in the natural products industry are choosing charities with which to align themselves. In most cases this is an exercise in determining what the brand will stand for. The bigger the brand, the larger the charity and the more thought is given to this exercise as seen in the almost perfect launch last year of Clorox Greenworks brand.

Advertisement