Green Options

Laura Kurgan, Chris Jordan, Lorrie Vogel and Assaf Biderman - Pop!Tech 2009 - Camden, ME

In Part One, Lorrie Vogel explained some of the work Nike is doing to increase recycled and organic content in their products. Our conversation continues with discussing how Nike designers are encouraged to use sustainable principles in their work.
SS: You mentioned something about rewarding designers for innovating around sustainability, how does that work?
LV: As with any company centered on innovation, the process begins with Nike’s designers. To influence the designers to make responsible choices, Nike designers are scored against the Considered Index. In order to get new Considered innovations adopted faster, Nike gives innovation points to designers who come up with a brand new idea, as well as to teams who adopt considered innovations in the first year.

SS: And how are employees outside of the design department scored against the Considered Index?
LV: At Nike, there are so many different groups in different matrices, a lot of them are expected to calculate their CO2 footprint. But the Considered Index is primarily for designers.

SS: Sustainability 101 and Step by Natural Step (mentioned in this press release)- are they teaching personal sustainability practices, or teaching employees how to spot opportunities to be more responsible in the choices they make in their jobs?

Burning Torch has long been a pioneer in recycling clothing. Karyn has been buying up old cashmere sweaters, having them cleaned, sorted, cut up and re-sewn into new sweaters here in Los Angeles for many years. Over the years, she has expanded her recycled offerings to include army fatigues and even beaded antique gowns, to great effect. She also has some organic cotton pieces. One might think I’m biased because [...]

This impressive footprint is Nike’s Considered Air Jordan XX3, their first basketball shoe designed using the Considered Ethos.
Lorrie Vogel is the general manager of Nike Considered, Nike’s in-house sustainability think tank. She holds a degree in Industrial Design from Syracuse, and numerous patents. Her work in innovating around sustainability has helped put Nike on Fast Company’s Fast 50 list multiple times. Considering how aggressive Nike’s sustainability goals have been, it’s even more impressive that they are on track to meet their targets.
Sustainability is second only to performance when ranking the critical factors of a product. Nike is committed to making their entire collection as environmentally responsible as possible. Lorrie Vogel spoke at the Opportunity Green conference in Los Angeles, explaining some of the ways Nike is meeting these targets. In this phone interview, Lorrie expands on some of the points she touched on in her presentation. The conversation is split into two articles, in order to go deeper into the many changes that need to happen to increase use of recycled and organic materials in apparel and footwear. We begin with a discussion about materials, and conclude with the human element needed to ensure these changes occur in a timely manner.
From Nike: The long-term vision for Considered is to design products that are fully closed loop: produced using the fewest possible materials, designed for easy disassembly while allowing them to be recycled into new product or safely returned to nature at the end of their life. By 2011, 100 percent of footwear will meet baseline Considered standards, apparel by 2015 and equipment by 2020 – creating better performing products while minimizing environmental impact by reducing waste, using environmentally preferred materials and eliminate toxins.

A Place to Feel Eco-Fabulous
The  ecofabulous lounge at Opportunity Green was appointed with gorgeous sustainable furniture used throughout the conference space, and is a flawless manifestation of Opportunity Green’s commitment to design. I’ve been to a few sustainability-oriented conferences in my time, and this is the only one that celebrates sustainable design, and helps designers and clients alike to better understand sustainable design. It was so uplifting to see so much creative talent using sustainable principles to make gorgeous clothes and accessories.
The ecofabulous lounge is that chic yet welcoming boutique where you want to just hang out and be surrounded by gorgeousness. The lounge has a corner dedicated to Vie Bungalow, another corner for Arcona facials and product sampling, and the uber-eco PACT underwear, repping for the men, with his & hers boy-cut briefs.The Ekla sofas were gorgeous and seemed a great place to relax and chat with people.

This event hosted by ecostiletto.com at Environment Furniture looks like a great opportunity to meet our comrades at arms here in the eco blogosphere. I’ll be there for sure. It’s the day before the Opportunity Green conference, so if you’re in town for the conference anyway, be sure to check this out. There will also be a fashion show of vegan clothing modeled by the Project Green Search [...]

Earlier this week I spoke with Jason and Jeff, co-founders of PACT, the most socially and environmentally responsible underwear company on earth, as far as I know. Not only do they use organic cotton, GOTS compliant dyes and otherwise uber-responsible manufacturing, they also donate 10% of sales to charities. This is utterly astounding in an industry where even a 10% profit margin is a miracle. But then, most apparel companies weren’t founded by Haas MBA’s.
Cradle To Cradle For Everything?
Jason and I got to talking about Cradle to Cradle, as it’s an interesting topic, and well, they’re already doing everything else, why not take it a step further? Do I hear a protest? You don’t want someone’s underwear recycled into your t-shirt? But it’s for the cause, man… OK, jokes aside, and even if it wasn’t underwear being discussed, but some other form-fitting cotton garment, Jason did the research. Because he cares that much. The thing is, 100% cotton gets baggy and saggy. So it’s more likely to be thrown out soon. If it happens to be owned by someone who’s passionate enough to find a place to deliver their used cotton underwear, it can be recycled. Jason explained that less than 1% of all cotton is currently recycled, and Jeff pointed out that even pure cotton sometimes contains dyes and chemicals that make it impossible to recycle.

Linda shows off one of her gorgeous rings.

As Lucille told us in an earlier article, Clary Sage hosted a lovely trunk show with Linda Loudermilk’s collection taking up at least a quarter of the boutique. There were delicious hors d’ouvres, wine and plenty of competition to try on eco-couture. Linda has always been very experimental, and continues to push forward with the most cutting-edge eco textiles. Unusual raw materials like seaweed or milk are woven into clothing as gorgeous as any I’ve seen on the Paris runways.

Linda’s background as a sculptor ensures that the lines she creates within her garments are far more innovative than most. Clary Sage also has a great selection of Loudermilk jewelry, with variations on her famous faucet necklace, as well as some other great pieces. The faucet necklace is something she conceived to draw attention to the water crisis, and a portion of the proceeds go toward the UN’s “water is a human right” campaign. If you can’t make it to Clary Sage to pick one up, they’re also available online at inhabitat.

At this point, most of us have heard of Better Place and their battery swap station idea, but they aren’t the only ones who’ve though of such a thing. NuTech, a company I recently discovered at the Alt Car Expo in Santa Monica, CA, has developed their own take on the concept of drive-thru battery swap stations… only theirs is portable.

Cooler Than a Scooter, But Just As Easy—The Brammo Enertia

Brammo is rolling out test bikes at Best Buy locations as quickly as they can, and on Sunday I had a chance to take one for a spin at Best Buy in El Segundo, CA. David, Brammo’s Service Manager and Josh, Brammo’s Southern California Marketing Manager, were on hand to answer questions about the bike—of which I had plenty.

There was only one bike available for us to test and it only had 55% of battery life in it when I took for a test ride, which held me back from going all out because I was trying to keep it alive for others to test it after me. Even so, I managed to reduce it to 29% battery life in 20 minutes.

A Woman’s Work…
The Governor’s Global Climate Summit ended with Oxfam America’s inaugural Sisters on the Planet Climate Leader Awards. Thanks to Karen Solomon at Opportunity Green, I was able to attend. The event showcased the work that women all over the world are doing to adapt to climate change. Sisters on the Planet is committed to exposing how livelihoods of the majority of the planet’s women are the most severely impacted by climate change. To quote the brochure:

“But if you remember one thing about Sisters on the Planet, make it this: Climate change is already having a disproportionate impact on poor people in the US and abroad, and it’s hitting women hardest.”

Oxfam is working with women all over the world to develop low-cost adaptation techniques relevant to the regions they’re in. Adapting to global warming requires a range of tactics, from helping families in flood-prone regions elevate their homes, build floating vegetable gardens, and store seeds and other necessities safely to helping farmers in drought-prone areas plant trees, drill wells and improve their irrigation techniques. Oxfam’s publication, Adaptation 101, shows the overall cost of some of these projects, and at what level they need to be carried out- in the community or nationally.