A New Era of Sustainable Style From Passenger Pigeon
Since its inception in the autumn of 2005, Passenger Pigeon has become a green fashion favorite among women of all ages and financial means. Heather Schibli and Wendy Trass have created a company appreciated for its intelligent and passionate designs.
The Canadian media mavens at GreenLivingOnline.com have allowed me to share my interview with Heather and Wendy, which was first published on GLO a few weeks ago. Keep reading for all the juicy details about the past, present and future of Passenger Pigeon - and eco-fashion as a whole!
The label was previously named Calledyourbluff and was changed to Passenger Pigeon when the brand began using sustainable textiles. Why did the collection change to eco-fabrics? Do you find working with sustainable fibers to be more limiting when coming up with designs?
Wendy: Do we feel limited? Yes and no. In the past we’ve dyed fabric because it only came in beige, and the very reason we use prints so much is because much of the available fabric is quite basic. Working within these limitations means that we have to get pretty creative sometimes, but I think that’s where the charm of our line comes from.
There’s actually a good range of eco-friendly textiles, especially for more casual fabrics like knits and twill. The one thing that we would like to see more of is affordable organic wool and other heavier fabrics for winter. However, it seems every week we get new, exciting swatches from different suppliers. There seems to be a lot happening in the textile industry to develop beautiful, new, sustainable fabrics.


