Posts Tagged ‘7th generation’

Ecostore Shows How to Effectively Cut Through The Green Static with Social Media

So often these days you hear about green and greening cleaning products. But beyond the trendiness and this vague notion of it being “better for the planet,” most of the time people don’t know how that’s so and why it matters.

The founders of Ecostore, a New Zealand based company, now with an American division based in Michigan, saw quite directly why using the usual cleaning products has an impact: They lived on a eco village where each of them was [...]

Greening Your Cleaning with Seventh Generation Products

Seventh Generation
Editor’s note:  We are proud to have Seventh Generation be one of our sponsors, and the following post is one example why.

Regular home cleaning contributes to better health for your family and visitors.  Many popular chemical-based cleaning products, however, contain powerful chemical toxins that may negatively affect human health.  In an increasingly polluted world, a greater number of families strive to make our homes relatively safe havens in which our families thrive – not sources of toxic chemical loads.

Consumers and health officials have long ignored the dangers of conventional cleaning products.  Clever marketing campaigns – not to mention memories of our mothers bleaching every hard surface in the home – promote the familiarity and effectiveness of conventional cleaning products.  We’re often unaware of the many harmful ingredients in chemical-based formulas, and manufacturers frequently make ingredient labels inconspicuous.  Luckily, growing interest in healthy living has resulted in a large number of new and effective eco-friendly cleaning solutions.

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