Ecostore Shows How to Effectively Cut Through The Green Static with Social Media

Paul Smith — Thu, 26 Mar 2009 13:00:15 +0000

So often these days you hear about green and greening cleaning products. But beyond the trendiness and this vague notion of it being “better for the planet,” most of the time people don’t know how that’s so and why it matters.

The founders of Ecostore, a New Zealand based company, now with an American division based in Michigan, saw quite directly why using the usual cleaning products has an impact: They lived on a eco village where each of them was responsible for dealing with their waste water. When it didn’t just go down the pipe, out of sight, out of mind, but they directly saw the effect it was having on their pristine waterways, the need was apparent and the incentive there to do something about it.

Greater visibility of the impact of your choices is something I think many more people should experience. People generally aren’t purposely irresponsible in their choices, they just don’t know any better because of “invisible” impacts.

They set about finding people to help them create plant based, toxins free cleaners that would still be as effective as the conventional options, minus the petroleum and synthetics based ingredients that can have a negative effect both on the environment and the people that use them. Being rapidly biodegradable was also a priority.

One might think that the main people buying this were more green skewed people. But according to Ecostore,

“…testimonials from other parents (many of whom were unaware of the benefits of eco-friendly products) began to pour in with wonderful news of their children’s allergies and eczema clearing up. Many noted that any respiratory issues were healing, and many lingering chronic conditions were disappearing.”

Greening Your Cleaning with Seventh Generation Products

GO Media Sponsor — Fri, 03 Oct 2008 17:59:48 +0000

Editor’s note: We are proud to have Seventh Generation be one of our sponsors, and the following post is one example why.

Regular home cleaning contributes to better health for your family and visitors. Many popular chemical-based cleaning products, however, contain powerful chemical toxins that may negatively affect human health. In an increasingly polluted world, a greater number of families strive to make our homes relatively safe havens in which our families thrive – not sources of toxic chemical loads.

Consumers and health officials have long ignored the dangers of conventional cleaning products. Clever marketing campaigns – not to mention memories of our mothers bleaching every hard surface in the home – promote the familiarity and effectiveness of conventional cleaning products. We’re often unaware of the many harmful ingredients in chemical-based formulas, and manufacturers frequently make ingredient labels inconspicuous. Luckily, growing interest in healthy living has resulted in a large number of new and effective eco-friendly cleaning solutions.

Green Options » 7th generation

Ecostore Shows How to Effectively Cut Through The Green Static with Social Media

So often these days you hear about green and greening cleaning products. But beyond the trendiness and this vague notion of it being “better for the planet,” most of the time people don’t know how that’s so and why it matters.

Greening Your Cleaning with Seventh Generation Products