On TV: Audi Clean Diesel Engines To Appear On “How It’s Made”
Set your DVRs: The Science Channel’s “How It’s Made” covers Audi clean diesel technology. Debuting TODAY, September 18th, 2009 at 9 p.m. ET/PT, with an encore broadcast on the Discovery Channel on Thursday, September 24, 2009, 7:00 and 11:00 p.m. ET/PT.
“How It’s Made” is one of those head scratchers of a show for me. Take one part horrible muzak and one part kind-of-boring monotone narrator; mix it with some cool behind-the-scenes manufacturing footage of stuff that you normally take for granted; throw in some occasional history and you’ve got yourself… a winner? As much as the show bores my wife to tears, for some reason I love it. It’s so cheesy and cool at the same time.
So I was excited to hear that the show will be doing a segment on the building of an Audi V6 3.0 TDI clean diesel engine. Audi has recently started a push to bring their new clean diesels to the US and market them as a green alternative to gas cars and even electric cars. In fact, Johan de Nysschen, President of Audi America, recently got himself into a bit of hot water by extolling the virtues of diesel while insulting the people who would buy electric drive cars like the Chevy Volt.
