Strategies of Abundance for Green Business Ecopreneurs: Part 2
This is the second post related to Strategies of Abundance for small business ecopreneurs. My first post addressed why paying the bank is often an unwise decision.
Strategy # 2: KISS Principle: Keep It Small Stupid
While the mantra today might be get big or get out, be a millionaire or — for the more socially responsible — “getting to scale” without losing the values the business was founded upon, we’ve discovered the more human-scaled our operations and practices, the more we can accomplish in terms of reaching our Earth Mission.
Size matters not. It’s what and how we operate. Do the best we can in whatever our priorities and live without regrets. It’s a qualitative measure of success, not a quantitative one. Not bigger, but better.
There’s a small mart revolution going on, proclaims Michael Shuman in The Small Mart Revolution. It echoes the “power of one” worldview; we are the world. We don’t underestimate what a nation of ecopreneurial proprietors might collectively accomplish. Perhaps that’s how we view scale: a nation of ecopreneurs. However, we also respect the decision of those ecopreneurs whose fire in their belly lead them to become household names or lead to the sustainable transformation of their communities.
