Life Goggles: Green Hotel Rating System Launched in Great Britain
Editor’s note: Got a trip to the UK coming up? If so, Life Goggles notes that it will soon be easier to find eco-friendly accommodations, as the British Tourism Board has launched a new program for certifying “green” hotels. This post was originally published on Tuesday, April 29, 2008.
VisitBritain, Britain’s National Tourist Board has launched a new program to help accommodation providers and visitor attractions in England take the first steps toward becoming sustainable businesses.
The Green Start project aims to encourage a “rapid, widespread and significant increase in the adoption of sustainable tourism principles” by offering a validated sustainable accreditation scheme.
Jason Freezer, VisitBritain’s sustainable tourism project manager, said: “VisitBritain is committed to encouraging sustainable businesses. However, nearly two-thirds tell us they need more guidance on developing their business in that way.”
