Green Options

Dominique Browning, the former editor-in-chief of House and Garden, is partnering with Environmental Defense Fund to launch a new column called “Personal Nature: Dominique Browning’s distinctive take on all things environmental“. The column will highlight the human impacts of environmental threats like climate change and ocean pollution. Her first piece explores the language we use in talking about climate change and the need for individual and social action.

“It is only a small leap from caring about what’s going on in a garden to caring about what’s going on in the larger environment,” says Ms. Browning. “Environmental issues are hitting the very place we want to feel safest: home. Home ought to be a sacred place of retreat, rest and peace. It won’t be if we turn our backs on the world. This new column was born in the spirit of paying attention, becoming educated and aware and talking about what we can do now. I’m hoping to give matters of global urgency a human touch.

“Old-fashioned dairy, the new-fashioned way!  CyClone is the first major dairy to raise a herd of clones and clone offspring.  You could say cloning is our passion - where we combine DNA with TLC.”

That is what Cyclone dairy says on their website’s mission page.

Thank goodness it’s not for real…not yet anyway.

Those were the words that I heard exclaimed by a young man on a blue Schwinn ten-speed as thousands of my fellow bicyclists and I came pouring out of the Stockton Tunnel during Critical Mass last Friday. He seemed a little overwhelmed and thrilled by the endless throbbing swarm of bicyclists that were flowing past.

A high profile Congressional committee investigation has revealed that, since 2006, the outgoing Bush administration has dropped or stalled enforcement actions on more than 500 cases of severe water pollution.

Did you read all about the World Wildlife Fund’s Earth Hour coming up on March 29th and get excited about what you can do to make a difference? Here are three simple things you can start with to take action:

1. Sign up for Earth Hour 2009

You can take action by signing up to participate in Earth Hour.

2. Spread the word

The most powerful tool you have is your voice. Tell your friends, neighbors, schoolmates and coworkers, about Earth Hour. Email the story and encourage others to sign up and further spread the good word. Run your own Earth Hour using this tool.

Rainforest Action Network has declared yesterday and today, November 15th, as national days of protest against Citibank and Bank of America for their consistent support of the coal industry and its impact on global warming.

The net is buzzing with discussion about the fate of the Big Three automakers. The American auto industry is in the middle of a meltdown of epic proportions. As the New York Times reports:

Whichever path they choose, Democrats could be headed for a confrontation with Mr. Bush and were setting the stage for a dramatic lame-duck session

The confrontation in question is a proposal from Senate Democrats, with backing from President-elect Obama himself, to bail out the Big Three, under the premise that they are too big to fail and that if they went under, the ripple effects would be devastating. Curiously absent from the discussion, however, is the fate of a host of cleantech startups making extremely efficient vehicles powered by electricity, electricity plus gasoline or biofuels, and so forth.

As the US federal government has failed to step up to the plate, many smaller forms of government have realized it will be in their hands to bring about environmental changes. Chicago Mayor Richard M. Daley revealed Thursday details for the Chicago Climate Action Plan.

The plan will add Mayor Daley to about 800 US mayors who have adopted the Kyoto global warming protocols. Chicago’s new plan will build upon measured already in place and under way in the city, in an attempt to make Chicago the most environmentally friendly city in the US.

Growing a successful brand is much like growing a garden. The more you put into it, the more you get out of it.

When it comes to branding a green business, it’s becoming harder and harder to stand out in a sea of companies claiming to have green products and ethical practices. While it’s wonderful that green is going mainstream, it makes good, original branding even more important for green businesses.

How do you set your business apart and attract new customers in a competitive marketplace? You work on your image, your public face, and your reputation. In a word, your brand.

Political leaders have a key role to play in developing and taking action to combat the world environmental degradation, according to a recent survey of 1,350 professionals in position to make or influence large climate-related decisions in their governments, companies, or other organizations across 120 countries.

The performance of key actors - particularly national governments - has been inadequate to date with rhetoric at much feted climatic conferences over-dominating action states the survey.

Respondents in the survey conducted by the GlobeScan for the World Bank, The World Conservation Union (IUCN), and the International Development Research Centre (IDRC), noted that there is currently little consensus on solutions to climate change.

In many parts of the world, the destruction of the environment is a daily reality in spite of the numerous statements that have been made about the terrible state of the environment.

But visionary political leadership can indeed influence a paradigm shift that can promote better treatment of the environment through requisite legal and policy mechanisms, but most importantly through political text that highlights the urgency of the matter followed by action.

As Kenyan Nobel Peace Laureate Wangari Maathai succinctly puts it the generation that destroys the environment may not be the one that pays the prize.

It is the future generations that will confront the consequences of today’s destructive activities of the current generation, she says.

As going green becomes more and more popular, it seems that everyone is jumping on the bandwagon. Consumers want more sustainable options for all their needs, and companies are beginning to listen. Or are they?

Maybe I’m just a little paranoid, but I don’t tend to trust the megalithic corporations that have so much power and wealth today. So while I see many ad campaigns touting green promises and hear of many large corporations changing their ways, as much as I want to believe them, I have my doubts that many of these companies are truly committed to sustainability. The very nature of our economy leads companies to focus solely on profit and their own growth, at the expense of people and the environment.