By Alex Felsinger •
December 18, 2008
Conservation group ForestEthics has released their annual “Naughty or Nice” list of corporations regarding their treatment of our forests. These ten companies continue to fill your mailbox with junk at the expense of the trees.
The list, determined by four separate criteria, includes a “Checking Twice” category for companies in a gray area. JC Penny has decreased their direct mail use but still supports logging companies, so while they stay out the top 10 snail-mail-spammers, but still aren’t free of all charges.
Check out the rest of the list, along with 10 other companies who are being nice to the trees, below:
By Ali Benjamin •
March 10, 2008
This post reflects on the third week of my seven-part “Healthy Children, Healthy Planet” curriculum, a fantastic discussion group by the Northwest Earth Institute.
40,000 television commercials a year. That’s what the average American child sees. That’s around 100 ads for every 4 hours of television.
What’s that, you say? No TV in your house? Oh, but your kids will still see plenty of ads. There’s online adver-gaming. There are ads on school buses. Ads in the classroom. There’s product placement in movies. Not to mention billboards, posters, textbook covers, …it’s all fair game.
Week 3 of the Healthy Children, Healthy Planet series, the 7-part parenting discussion course from the Northwest Earth Institute, was all about ads. Namely, the pervasiveness of ads in our children’s lives, and whether it is even possible to create ad-free spaces in their lives.
What’s clear is that advertising is different in both quantity and quality than it’s ever been before. The amount of money spent on marketing to children — $2 billion annually — is close to 10 times greater than it was even in 1990. And the nature of it has changed, too — mostly, because there’s no place safe from it. Not schools. Not movies. Not even your daughter’s sleepover party.
