40,000 television commercials a year. That’s what the average American child sees. That’s around 100 ads for every 4 hours of television.

What’s that, you say? No TV in your house? Oh, but your kids will still see plenty of ads. There’s online adver-gaming. There are ads on school buses. Ads in the classroom. There’s product placement in movies. Not to mention billboards, posters, textbook covers, …it’s all fair game.

Week 3 of the Healthy Children, Healthy Planet series, the 7-part parenting discussion course from the Northwest Earth Institute, was all about ads. Namely, the pervasiveness of ads in our children’s lives, and whether it is even possible to create ad-free spaces in their lives.

What’s clear is that advertising is different in both quantity and quality than it’s ever been before. The amount of money spent on marketing to children — $2 billion annually — is close to 10 times greater than it was even in 1990. And the nature of it has changed, too — mostly, because there’s no place safe from it. Not schools. Not movies. Not even your daughter’s sleepover party.

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