The Anti-Advertising Agency needs your help. Send a SASE to:
Steve Lambert/Anti-Advertising Agency
c/o Eyebeam OpenLab
540 W.21st ST.
New York, NY 10011
You will receive a package full of “you don’t need it” stickers to plaster on ads in your community.
Via: fashionindie
That smiling face belongs to MC Milker, head writer for Ecopreneurist where writers focus on sustainable and social entrepreneurship .
MC is well-suited for this project, she spent 20 years in corporate marketing, working for Fortune 500 companies as well as start-ups. She’s taught marketing and public relations at the University of California, Berkeley, and the University of Hong Kong in China.
Here’s our interview:
Visit Ecopreneurist.
This post reflects on the third week of my seven-part “Healthy Children, Healthy Planet” curriculum, a fantastic discussion group by the Northwest Earth Institute.
40,000 television commercials a year. That’s what the average American child sees. That’s around 100 ads for every 4 hours of television.
What’s that, you say? No TV in your house? Oh, but your kids will still see plenty of ads. There’s online adver-gaming. There are ads on school buses. Ads in the classroom. There’s product placement in movies. Not to mention billboards, posters, textbook covers, …it’s all fair game.
Week 3 of the Healthy Children, Healthy Planet series, the 7-part parenting discussion course from the Northwest Earth Institute, was all about ads. Namely, the pervasiveness of ads in our children’s lives, and whether it is even possible to create ad-free spaces in their lives.
What’s clear is that advertising is different in both quantity and quality than it’s ever been before. The amount of money spent on marketing to children — $2 billion annually — is close to 10 times greater than it was even in 1990. And the nature of it has changed, too — mostly, because there’s no place safe from it. Not schools. Not movies. Not even your daughter’s sleepover party.
Burts Bees and their corporate parent, Clorox, will launch a new advertising campaign this month :
The two ads are specific in naming ingredients found in competitive products. The lip balm ad defines petroleum, found in many lip care products, as a “nonrenewable hydrocarbon made from crude oil… sometimes used to stop corrosion on car batteries.”
Wow!
G4 plans to hit their target audience with an electronics waste recycling campaign, Gcycle.
Gcycle is a public awareness campaign sponsored by G4, a growing cable network geared for guys 18-34, and Earth911, an online environmental information hub, to encourage responsible disposal of e-waste.
The Gcycle campaign will launch on Earth Day (April 22) with an extensive on-air and online promotion, plus featured programming and special events dedicated
[…]
Yahoo! is jumping in on the 'create-your-own' commercial craze with a contest called "Big Shot in Cannes."
They're calling on all ad agencies to create an original 30-second spot with a green, or environmentally friendly focus. The point of the contest is to familiarize the agency teams with the user-generated content idea for advertising. Brands like Doritos (aired during the Super Bowl) and Dove (aired during the Oscars) have already experimented with the
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The person that really masters how to create effective, carbon neutral, and waste free marketing and advertising will get rich - we guarantee it. Because believe us, people - the flyers aren't working. Whether it is to advertise a local pizza place, a nightclub, or a special event, these pieces of paper don't work.
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