By Olga Orda •
September 23, 2009
An FD Element dispatch.
We recently spoke with Erich Schwartz, Founder and President of Greenomics on the rise of Sustainable Tourism. His “Sustainable Practices in Business Tourism” workshop on September 21st in Vancouver, BC attracted hotel owners and operators, restaurant owners and operators, senior, industry association executives and destination marketing organizations.
Vancouver is one of the world’s most sought after tourist destinations and will host millions of citizens and athletes from around the globe [...]
By Kelly Rand •
April 20, 2009
We missed this when it happened a couple of weeks ago, but a bank in South Africa has been up to some interesting advertising gimmicks. Billing itself as a “truly green bank,” Nedbank installed what is being called the world’s first billboard made from woven plastic bags in Johannesburg, South Africa.
The billboard was created using 2,000 (!) reclaimed plastic bags that were woven together to make the billboard, which measures over 120 feet in length. Nedbank employed seven crafters to create the billboard, taking them about six weeks to complete the project, making this a huge handmade project.
By Alex Felsinger •
March 30, 2009
Did you hear about KFC’s offer to fill the potholes in Louisville and four other US cities? Well, they’ve asked to be allowed to stencil an ad onto the pavement in exchange. Predictably, PETA and their KFC Cruelthy campaign now want some of the action.
“KFC might concentrate instead on improving conditions for the chickens it abuses, but it won’t, so we’re offering to double the money that KFC offered the City of Louisville—if the city will use our ads against KFC cruelty on its potholes instead,” reads a post today on PETA’s blog.
By mcmilker •
March 2, 2009
One of the glaring absences in the discussion of how to use social media to achieve marketing goals is the lack of established marketing terms. Since green businesses are big users of Twitter, I think we need to have this conversation!
By Jake Richardson •
February 14, 2009
Shackled, Beaten, Abused is the tagline of a new PETA ad designed to raise awareness about the mistreatment of captive elephants.
It features Celina Jaitley, who is a popular actress in India. Last year she also participated in an elephant conservation fundraiser in Switzerland that raised one million francs.
By Alex Felsinger •
February 5, 2009
We wrote this week about the Defenders of Wildlife’s new campaign (and TV spot) against Sarah Palin and her plan to legalize aerial hunting of wolves from helicopters. Palin’s PR team was quick to the punch and issued this strongly-worded (yet weak on facts) response:
It is reprehensible and hypocritical that the Defenders of Wildlife would use Alaska and my administration as a fundraising tool to deceive Americans into parting with their hard-earned money.
By Cate Nelson •
February 3, 2009
A 3-year study focusing on 35,000 children, parents and professionals, claims British children are less happy than those in almost any other developed country.
The aggressive pursuit of individual success by adults today is the greatest threat to our children….There is unease about the unprecedented speed with which children’s lives are changing; the commercial pressures they face; the violence they are exposed to; the rising stresses of school; the increased emotional distress they feel.
By Jennifer Lance •
January 24, 2009
Dear Reader,
We are sorry for the constant bombardment of ads promising you a flat stomach. This is not a subtle hint that we think you are carrying around a few extra mommy pounds (or sympathy daddy pounds). We don’t think you are stupid enough to believe in some fad diet. Really, we love your body just the way it is.
You may have noticed these fat ads all over the internet. From Facebook to Digg, the fat ads are attacking the internet as we know it. It’s like B horror flick where you can’t get away.
By Scott Cooney •
January 16, 2009
A growing number of socialites are finding that running a networking event is not just a way to get the word out about their products, company or service, but rather a fantastic little side-gig!
By Jennifer Kaplan •
December 16, 2008
Looking for some concrete marketing advice for the new year? Susan Gunelius of KeySplash Creative lists 10 Advertising Words To Avoid in 2009 and she makes some good sense. She points out that in these uncertain times straightforward, honest advertising messages are the way to go. Here they are:
1. Free
2. Guarantee
3. Really
4. Very
5. That
6. A Lot
7. Opportunity
8. To Be (or Not To Be, For That Matter)
9. Synergy
10. Drinkability
(If you’re [...]
By Timothy B. Hurst •
December 14, 2008
My apologies for what seems like a blatant advertisement for New Belgium Brewery, but after seeing the Fort Collins, Colorado microbrewery’s latest coaster/postcard, I couldn’t resist snapping these photos and posting them for you. New Belgium is known for not only its excellent beers, but also for its progressive social and environmental policies, and its quirky advertisements - as is evidenced by the following photos:
[...]
