Green Options » advertising green business http://greenoptions.com/tag/advertising-green-business Posts tagged 'advertising green business' Fri, 16 May 2008 17:37:48 +0000 http://wordpress.org/?v=2.5.1 en How To Advertise Your Green Business http://ecopreneurist.com/2008/05/16/how-to-advertise-your-green-business/ http://ecopreneurist.com/2008/05/16/how-to-advertise-your-green-business/#comments Fri, 16 May 2008 17:37:48 +0000 mcmilker http://ecopreneurist.com/2008/05/16/how-to-advertise-your-green-business/ advertising.jpgLike all entrepreneurs, those in the eco-sphere need to spend their ad dollars wisely. While big advertisers can afford to make big mistakes, small advertisers can only afford to make small ones. Green entrepreneurs can ruin their business without a carefully thought out campaign.

And so, as I mentioned in this post, Recession Proof Your Green Business, before you even consider embarking on an advertising campaign, you need:

….to ensure that you have a strong unique positioning and are promoting that differentiation at every opportunity.

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