Green Options

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Editor’s note: We’re pleased to welcome Max Gladwell, of MaxGladwell.com, as a regular guest writer on sustainablog. Max Gladwell covers the nexus of social media and green living. We feel that these two trends and technological developments hold tremendous promise for improving quality of life for everyone on the planet.

If you’re reading this blog, then you’re on board with social media. There’s a good chance you belong to social networks like Facebook or MySpace. It’s likely that you Digg stories and even possible that you Twitter. These technologies and services, together with a growing number of others, make up the social web. It’s much like the regular web, but more interactive. More…social. It invites and even demands active participation from everyone. It has a global reach with viral capacity, and yet it’s bringing local communities closer together. It enables people to connect, organize, and make a difference as never before. Indeed, social media is a powerful force, one that the world’s CEOs are starting to acknowledge and take seriously.

Many entrepreneurs, activists, and marketers are leveraging the social web for positive change. In the process and by its very nature, they are giving each of us the tools to change the world and make it a better place. There are thousands of examples, which is precisely why Max Gladwell exists. Here are 10 worth exploring.

Cida University is the first virtually free university in South Africa. Located in downtown Johannesburg, it serves young people from previously disadvantage backgrounds, but who are academically deserving. It offers a Bachelor of Business Administration and students can learn skills like bio-intensive farming.

This university has a special program, called the Nelson Mandela extranet. In this program, Students go back to their communities and teach them about HIV/AIDS , bio-intensive farming, and money management. Remembering your ancestors and going back to the community to raise the consciousness level of the society is a fundamental principle of ethical leadership.

Brazil’s health ministry has announced a plan aimed at reducing its dependence on imported goods, fighting AIDS, providing contraception and … preserving the Amazon rainforest. The highlight of the plan? Natex, a condom to be made from latex from Brazil’s rubber trees.