By Reenita Malhotra •
October 3, 2008
San Francisco is teeming with fresh design talent. Here it’s not just about what looks good that is pushing forward the city’s growing fashion industry, it’s also about what feels great, both for the consumer and for the industry itself. The Innovative Fashion Council of San Francisco is pushing for dedicated fashion district on Sixth Street in San Francisco that will promote sustainaibility and environmental consciousness in the fashion industry. The word is that when it comes to style, [...]
By Emma Pezzack •
August 25, 2008
Conceived to raise the fashion industry’s collective ‘green’ conscience, Aveda are partnering with some of the hottest young designers in town and renowned editorial stylists to create an earth-friendly front-row, backstage and overall green fashion week environment. Rodarte, Phillip Lim, Preen and Alexander Wang are all participating in the innovative “Green Backstage” program.
Models, designers and media will all be offered emission-free transportation to and from the shows courtesy of Aveda branded petty cabs; organic & locally sourced food is being served to models, stylists, makeup artists and production crews backstage; all use of fur is being eliminated; show invitations and programs are being printed on post-consumer recycled paper; and they’re replacing all bottled water (400 p/show on average) with reusable SIGG bottles that will be filled with NYC tap water (which is actually some of the most pure in the US believe it or not).
