By Emma Pezzack •
August 27, 2008
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Honestly, “natural” seems to be about a common a word as “green” these days and hands up who besides me is getting tired of the all the rhetoric? Being a natural brand should mean something and that’s exactly the position of Alima Pure. Not content with being ‘just another mineral makeup line, they went in search of the most rigorous and highly coveted natural certification they could find, and passed with flying colors. Being BDIH certified ensures that all the products contain only the safest natural ingredients, and are created and packaged in an environmentally and socially responsible manner.
By Emma Pezzack •
July 23, 2008
Punk, graphic, dynamic, assured, bright and striking … definitely not mellow. A color usually reserved for the hot Summer months, yellow is the new breakout color for fall. We’re seeing everything from gorgeous, long satin charteuse evening dresses at Donna Karan, to vibrant, eclectic and feminine at Marni, to futuristic, modern and slick at Balenciaga.
Traditionally not an easy color to wear vis-a-vis a neutral brown for example, there are nonetheless some gorgeous organic and natural makeup shades to wear with what is sure to be your new favorite color come Fall:
By Emma Pezzack •
May 22, 2008
It’s actually hard to find a natural, let alone organic foundation that does a beautiful job of covering where you need it, but doesn’t look like you have a mask on. This liquid foundation has a beautiful affinity with skin and it blends well to give you flawless cover, while still allowing your natural beauty to show through. Top it all off with loads of organic botanicals (like chamomile, cucumber & calendula), and you have a base that not only makes you look like you have great skin, but it’s working overtime to make you look radiant.
Great for all skin types but if you tend toward a little oily or combination, just use some natural mineral powder over the top (like Alima), to blot excess oil throughout the day. If you like it lighter, just mix with moisturizer for more sheer coverage. Mineral pigments provide the healthy colors and the entire line is certified organic. Love it.
