Shortcuts can work. Sometimes, they get the better of even the brightest business minds. And, sometimes, they bite us in the posterior as we completely miss the train.

A soundbyte is that modern age, Blackberry-fueled shortcut: a way to stand on the shoulders of giants and give the appearance that we have done our research on complex, science informed concerns like climate change when, in fact, we only Googled the issue’s peripheral details and quotes.

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