By Olga Orda •
July 11, 2008
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Long hours, an increasingly saturated playing field: it’s not always a walk in the park for young, green entrepreneurs. But Jack Short and Daniel Lyons make it look easy.
The dynamic, 20-something Missouri businessmen run Factory Green, where they roll out sexy and carbon neutral apparel, accessories, and housewares to college students, a demographic that isn’t too hot on green poster products like low-consumption washing machines or hybrid cars.
By mcmilker •
March 26, 2008
Macy’s recent turn to the green side, highlights an underserved niche in the natural products arena – clothing.
Macy’s newest campaign called “Turn Over A New Leaf,” kicking off April 20 and running through April 27, is “designed to support, educate and inspire sustainability and eco-friendly practices in everyday life,” says the retailer.
This spells opportunity for eco-entrepreneurs. While organic food and natural cleaners have gained some mainstream appeal, as awareness of the benefits of natural living grows, consumers look to use organic and green products in all aspects of their life.
So where is the biggest opportunity? I see a couple of areas in which green entrepreneurs might focus.
Surf, sun, and fun - the most common things Long Beach, California is known for. Thanks to Wisdom Tees,
we can add another phrase to that list: sustainable style. Many of the
eco-clothing brands like to use shocking images on their apparel to try
and inspire others to act, but Wisdom is different. "We believe that
wearing our Wisdom tees with purely positive and inspiring
affirmations, one will have a clear impact on his or
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Image courtesy of Little Green StarTeaching our kids the beauty of the natural world starts from day one, and we often use positive reinforcement and encouragement to help instill important values: "When you do well in school, you get a gold star. When you do well for the environment, you get a green one!" That's the founding principle behind San Francisco's Little Green Star line [...]
Like many indigenous peoples, the Sami of Scandinavia have a deeply rooted respect and connect to nature. Keeping a harmonic balance between humans, plants, and animals is the root of their culture, and has been so for thousands of years. From these values, BonnieSiefers established luxurious and affordable eco-clothing line Jonäno in 2005. In their native language, jonäno means "everybody healthy," symbolizing the company's dedication to sustainable fibers and fair trade practices.
Our
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After the big hype made over the slave labor Nike used to produce its ever-famous sneakers, the source of footwear has gotten as much attention as the clothing we wear. With the weather warming quicker than ever before (you know, that global warming myth-thing), summer is right around the corner; time to break out the seasonal footwear! Hand-made in the Northern countryside of Thailand, Chabah makes very stylish sandals for men and women:
Chabah
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The kitchen table - many of the world's best ideas are fostered around this raised piece of wood. No Sweat Apparel, also known as Bienestar International, began as a enterprise concept in January of 2000, conceived by Natalia Muina and Adam Neiman in their kitchen.
Working as a Chinese medicine practitioner and a roofing company founder, Natalia and Adam didn't have much experience with the clothing industry, but that didn't stop
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One of the most common things you will hear about green living is that the little changes can make all the difference, such as switching your light bulbs or learning to compost. This simple and direct concept can easily be applied to eco-fashion as well, all at an affordable price.
Sustainable underwear is a branch of the green style market that is still developing, but
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By Victoria Everman •
February 22, 2007
AA's Organic Baby Rib Dog TWhether you choose to focus on their youth-based image or not, American Apparel sells some quality clothing. Made entirely in their Los Angeles factory, AA's collection continues to grow each season.
Launched a few years ago, their organic cotton line began with only a few tops for men and women. Since then, 21 of their classic styles have become available in some of
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