Apple fanboys might still be drooling from yesterday’s iPhone 3Gs announcement, but I bet they never saw this coming: an electric superbike with an iPhone for all its instrumentation!
Heck, I was happy to finally get MMS support!
The MotoCzysz E1pc is one of the many entries in the TTXGP race this Friday. How the iPhone is integrated into the bike is still a mystery but features like its native GPS will surely be used. And whether it wins or loses, it definitely gets points for creamy white geeky goodness.
By Gina Munsey •
May 27, 2009
Of the adjectives used to describe gluten-free baked goods, the word “fluffy” rarely makes the cut. Heavy, solid, crumbly, dry — yes, any and all of those. Those of us living sans gluten have gotten used to the slice-and-toast routine when it comes to wheatless breads. Fresh-out-of-the-oven-fluffy has all but vanished from our vocabulary. These fruit-sweetened beauties, though, change all of that.
For starters, the batter actually rose above and beyond the baking tin’s edge. When’s the last time you remember anything gluten-free doing that? These muffins even manage to disguise shredded fruits and vegetables without coming anywhere near the dreaded dense description.
Goodbye flat, vaguely muffin-shaped globules. It’s time to move on.
By Reenita Malhotra •
February 13, 2009
It’s official. Microsoft has announced its latest ‘Me-too’ venture to emulate its rival Apple: a PC and Microsoft retail purchase experience for consumers worldwide through the development and opening of the company’s own retail stores.
By Paul Smith •
January 22, 2009
GPS enabled phones such as the iPhone, Android, and Blackberry have made getting around so much easier, and in the case of geocaching, more fun. But what if you’re a green minded individual, in a city you’ve never been to before, or even in your own town, and want to know what businesses have got what you want?
By Ariel Schwartz •
January 12, 2009
We recently applauded Apple for its new energy efficient 17″ MacBook, but news that the company wants to stifle shareholder requests to publish a Corporate Sustainability Report has overshadowed our praise.
The shareholder resolution was proposed by an environmental group called As You Sow, and asks for detailed information about toxins, recycling, greenhouse gases, and more. This past Wednesday, Apple’s board of directors asked shareholders to vote against the resolution.
By Alex Felsinger •
January 7, 2009
In October, Steve Jobs issued this statement in response to Greenpeace’s call to stop using toxic PVC plastic and brominated flame retardants:
Last year we announced the unprecedented goal of eliminating polyvinyl chloride (PVC) and brominated flame retardants (BFRs) from Apple products by the end of 2008. I’m proud to report that all of Apple’s new product designs are on track to meet our 2008 year-end goal.
As it turns out, Macworld came around and this promise has been broken. And Greenpeace is pissed.
By Ariel Schwartz •
January 7, 2009
Steve Jobs’ absence hasn’t prevented exciting things from happening at this week’s MacWorld Expo in San Francisco. This morning, Apple unveiled the new 17 inch MacBook Pro, complete with a new energy efficient lithium-polymer battery.
By Jennifer Kaplan •
December 23, 2008
Last week, Tom Lauria, Vice President, Communications for the International Bottled Water Association commented on a post about greenwash happening over at Nestle Waters where he accused me of being an anti-corporate type that hides behind ’saving the earth’ to bash businesses because I hate capitalism. My sense is that Tom, and quite possibly others, do not think there is any valid way to criticize green claims made by companies without being anti-corporate and anti-capitalist.
What about when a Dell Exec Knocks Apple’s Green Ads? Is Dell anti-corporate and anti-capitalist because it wants to set the record straight? Dell is currently ranked No. 25 among the Fortune 500 companies and No. 88 in the Fortune Global 500. Since its pretty hard to be anti-corporate and anti-capitalist with those stats, maybe Dell is just calling it like it is.
And as business people, why should we complain about greenwash anyhow?
First, it is not anti-corporate and anti-capitalist to set the record straight on environmental achievements versus environmental distortion. It is every business person’s—from the entrepreneur to the VP of communications at a Fortune 500 company—job to do just that so we do not dilute real environmental achievements.
Second, Bob Pearson, VP—Communities & Conversations at Dell said it well in his blog post:
“…companies who choose to lead have an obligation to be open and transparent. We have a responsibility to engage in dialogue about the environment, whether we agree or disagree with an individual person or group. It all contributes to the greater good.”
By Nick Douglas •
December 22, 2008
If Dell’s VP of Communications is so critical of Apple’s green policies, a month after Apple bragged about their new recyclable, energy-efficient MacBooks, why didn’t he just say that Dell is greener? Is it because he’s humble, or becaus his job is to confuse people? Ha, sorry, that’s too mean. A PR man’s job is to lie. But sometimes he accidentally tells the truth.
While Dell still beats Apple in Greenpeace’s annual electronics report, Apple will catch up if they meet their targets over the next few years. Here’s how the two computer makers compare (according to Greenpeace) on energy efficiency, packaging, materials, and recycling.
By Jerry James Stone •
December 6, 2008
You’ve done it. I’ve done it. We’ve all squawked at the lack of green-ness current gadgets have to offer. In fact,
Greenpeace has built an entire campaign around it.
By Ariel Schwartz •
November 25, 2008
It’s time once again for the Greenpeace Guide to Greener Electronics, and the results are sobering. Despite plentiful attempts at greenwashing, most electronics companies are not making the changes necessary to significantly cut carbon emissions.
