The city of Athens made a big leap ahead by signing an agreement with all major food stores for replacing plastics bags used for carrying goods. Starting on April 14th 2008 every major super market within Athens will promote and sell the new green bags made from eco friendly materials.

Retailers like AB Vasilopoulos, Atlantic, Veropoulos, Bazaar, Galaxias, Carrefour Marinopoulos, Dia Hellas, My Market, Metro and Sklavenitis agreed to heavily promote and sell the new green bags for no more than what it costs to produce them. As of this writing, the price is still unknowm.

The campaign will run for 5 years using the motto “I am not a plastic bag”, targeting nearly 4.5 million Athenians or half the population of Greece.

Via: Athens city government