Green Options » autodesk

Autodesk helps cities track their carbon emissions

Reenita Malhotra — Wed, 27 May 2009 22:53:04 +0000

Last week, at the C40 Large Cities Climate Summit in Seoul, Autodesk, Inc., a world leader in 2D and 3D design and engineering software, announced that it will collaborate with the Clinton Climate Initiative (CCI) and the Microsoft Corporation, to provide visualization technology for Project Two Degrees. Project Two Degrees is an Internet-based application that provides cities with a set of tools to measure, compare, and reduce greenhouse gas (GHG) emissions at a local level.

Autodesk joins forces with the Clinton Foundation to build sustainable cities

Autodesk will provide the technology, initially based on Autodesk MapGuide Enterprise, that will act as the model-based visualization environment used to view, evaluate and compare the results of analysis and monitoring in the C40 city. Autodesk MapGuide Enterprise software is a powerful mapping solution for delivering information more quickly, easily, and cost-effectively via the web.

Green Building Elements had a chance to speak with Brett Smith of Autodesk and Olivia Ross of the Clinton Foundation. Here is what they had to say.

GBE: How does the software track emissions?

Brett Smith (Autodesk): The Project 2° Emissions Tracker is designed to measure as many municipal and corporate activities as possible. Users enter data on emission producing activities such as fuel and electricity consumption, vehicle traffic, waste production, industrial processes and air and sea vessel fuel use. The software then converts the data into greenhouse gases, including tons of CO2 equivalent, taking into consideration the source and type of activity.

Substance 151: Modular design systems and visual vocabularies

Olga Orda — Thu, 30 Apr 2009 20:57:08 +0000

By contributing guest author Ida Cheinman, Principal and Creative Director of Substance 151, a strategic design agency for Green Printer’s “Design Goes Green” series.

We live in a time when “sustainability” is topping the buzzword charts and a wave of greenwashing is flooding the mainstream. We live in a time of intense competition, gloomy economic forecasts and rapidly disappearing marketing budgets, but also in a time when more and more companies and organizations strive to uphold higher environmental and social values, making the shift to the triple bottom line economic model. Sustainability and social responsibility are the forces that drive many of today’s business decisions; they also change the way organizations re-think their branding and marketing strategies. As marketers and business leaders, we are faced with the challenge of finding differentiation by creating empowering and memorable brand experiences for our audiences in the increasingly crowded sustainable marketplace.

So, What are the rules?

Automate It! How Successful Companies use Software to ‘Green’ Industry

Olga Orda — Tue, 16 Sep 2008 20:01:30 +0000

It’s no secret: businesses who build durable internal systems breed long term and sustainable profits.

In fact, the rule on the street, and this applies to enterprising green businesses who are past their mainstream ‘breaking point’ and are now swimming with the rest of the so-called ’sharks’, is often ‘automate or perish’.

But automation (business speak for “doing it better and faster”) is hardly a Darwinian one-way street – eco-minded companies are benefiting more than just their own bottom line by developing or partnering to develop software that automates green decision making: they are greening entire industries.

And, the three who are doing it – Green Printer, Workforce Software and Sustainable Minds – have a lot to share on what it takes to get there.