Green Options

Baylor University researchers, led by Dr. Walter Bradley, Distinguished Professor of Engineering, has found an innovative way to use coconut husks in automotive interiors. The mission of the group is to develop technologies and a business model that will not only make a profit, but make a difference in the lives of people most in need, all while being good stewards of the planet.

The US auto industry’s woes are well known — we’ve covered them here at Gas 2.0 many times — but are these companies deserving of taxpayer money for a government bailout, or should they be left to deal with a mess that they mostly created?

This is the question that will be debated live on NPR.org today at 3 PM EDT (19:00 Greenwich Mean Time).

Back in July, Ford released the details of a new Fiesta it plans to begin selling this November. The new car is based on Ford’s ECOnetic platform and can get 63 mpg in the city and 73 mpg on the highway. So why is it only available in Europe? It’s a diesel, and Ford doesn’t think Americans will ever adopt diesel cars.

According to Businessweek, Ford lists a littany of excuses why they could never market this car in the US. Chief among these excuses is that they don’t think they could ever sell enough of them to make a profit. Ford says that in order to produce them for the US market they’d have to build a new plant and then make at least 350,000 of them a year.

If there’s no way to make a profit on these cars and Americans won’t buy them, why are so many European and Asian car makers bringing these new “clean diesels” to the U.S. starting next year? When I see news that Mercedes, Nissan, Volkswagen and even Honda are all building clean diesel cars with excellent fuel economy for the US market, Ford’s excuses start to seem pretty hollow.

Apparently, Chrysler has been demonstrating plug-in hybrids to select dealers around the US that have “at least” a 300 mile range and can go from 0-60 in “less than” 4 seconds. According to the LA Times, Chrysler Vice Chairman and President Jim Press claims these prototypes are in a “producible” state.

Following in lock step, Chrysler has screwed the pooch like every other American car company over the last 5 years by completely ignoring the market for fuel efficient vehicles.

While both GM and Ford have finally reacted to this plight by beginning drastic company-wide overhauls from the ground up, I’ve been left wondering: does Chrysler still know that they’re losing money?

Gas Prices are Killing Large Cars and Trucks

Ford Motor Company announced today it will be scrambling to realign its North American Manufacturing operation with the realities of consumer needs today.

With gas prices above $4 / gallon, most Americans are shying away from giant gas-guzzling vehicles in favor of smaller fuel efficient models. Starting in December, Ford said it will accelerate production of new fuel efficiency technology, double their hybrid production and lineup, and downsize vehicles across the board. By 2010, Ford says 2/3 of its spending will be on small cars and crossovers, and it will pull six small European models to the US by 2012.

“While we have no intention of giving up our longtime truck leadership, we are creating a new Ford in North America on a foundation of small, fuel-efficient cars and crossovers that will set new standards for quality, fuel economy, product features and refinement,” said Mark Fields, Ford president of The Americas.

They tried, but Chief Judge of the US District court in Vermont, William K Sessions III ruled against the auto industry’s attempt to block states, including Vermont, from adopting more rigorous greenhouse gas emission standards for new light-duty vehicles.

In his ruling, Judge Sessions said the industry failed to prove that the state standards were unattainable, that they usurp the National Highway Traffic Safety Administration’s (NHTSA) prerogative to set fuel economy standards, and [...]