Disney Admits Baby Einstein Does NOT Increase Intelligence

Jennifer Lance — Sat, 24 Oct 2009 17:20:56 +0000

For parents who were suckered into Disney’s Baby Einstein concept, the company has announced they will give full refunds on up to four videos. The basis of the refund is to compensate parents who actually believed the videos would make their children smarter. UPI reports:

The move comes after Disney’s Baby Einstein Co. last month announced “enhanced consumer satisfaction guarantees” after lawyers had threatened a class-action suit for false advertising. “The Walt Disney Company’s entire Baby Einstein marketing regime is based on express and implied claims that their videos are educational and beneficial for early childhood development,” a letter from the lawyers reportedly said.

The Baby Einstein Farce

Jennifer Lance — Tue, 08 Jan 2008 17:03:28 +0000

I have to admit it, I succumbed to the Baby Einstein marketing gimic and bought some classical music cds for my first babe. I have never watched the Baby Einstein dvds, but I hear they are strange: your child watching another child play. Of course, the marketing of Baby Einstein is genius, appealing to every parent’s desire to have a smart child, however, pre[K] now, an early childhood education advocacy group, has given the makers of Baby Einstein the stooge award for 2007.

In a very close contest, the makers of Baby Einstein and similar “early” learning products take home the Pre-K Stooge award. Pre-K Now will present them with a wealth of reports and other resources to help them learn about the science behind early childhood development and high-quality pre-k.

Green Options » Baby Einstein

Disney Admits Baby Einstein Does NOT Increase Intelligence

The Baby Einstein Farce