By John Simonetta •
January 29, 2009
Well we often get questions about the source of this cotton and other organic cotton used in our industry so we decided to ask Gemline for some answers. Clif Jordan the Regional Manager (South West) for Gemline was nice enough to send some answers.
By Kelly Rand •
January 15, 2009
I’ve been hanging onto a lot of cassette tapes from way back when. I can’t seem to get rid of them. But perhaps I could turn them into something new and different. I know we’ve been over what to do with the physical, plastic case, and there is a fiber made from the tape itself (it makes sound!). But what about knitting?
Yup, knitting.
You can take the inside of the cassette tape and easily knit with it. I mean, it usually got caught in the cassette player anyways. Remember how it got eaten and tangled? Ugh. Well, just be careful when you unwind the tape and treat it like any yarn that could get tangled.
What can you make with your tape? Well, just about anything that you can dream up. How about an ipod cover (oh the irony.) Or what about an evening bag, doll clothes, granny square? The possibilities are endless.
By John Simonetta •
January 13, 2009
Gemline, one of our favorite manufacturers for the style and quality of their green line of promotional items, is starting 2009 strong with the introduction of a number of new, green products.
By John Simonetta •
January 6, 2009
For 2009 Hit Promotional Products has come out with a Nonwoven Insulated shopper tote bag that their website claims is recyclable, reusable and hand washable.
By John Simonetta •
November 28, 2008
This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s posts are designed to keep us up to date on the “greening” of his industry.
A number of clients and readers have asked us about ideas for eco-friendly customer gifts and I wanted to write a couple of posts talking about items that have done well in the past for clients or that are new for this year and doing well so far.
I also wanted to break these articles into categories so this blog will cover PET (yes items made from recycled water bottles for the holidays). PET may be a boring material but it is being used in some neat products.
1) Eco 100% Recycled Owl Laptop Sleeve - Made from 100% post-consumer recycled material (product label affirms this claim), holding a standard 15″ laptop and with a very clean line design, these bags have been very popular as both employee and customer gifts. At about $15 including a one color imprint of your logo or message, these bags are very popular with hip eco companies and road warriors. The gift is also practical, for one thing it makes accessing your laptop at the airport a heck of a lot easier, and of course it does provide basic protection from bumps, nicks and
By John Simonetta •
October 2, 2008

This is a guest post by John Simonetta, owner of Proforma Green, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.
Jetline is entering the nonwoven market strong this season. As I mentioned in another blog Jetline currently has what I think are the lowest cost quality nonwoven shopping totes on the market today.
Now Jetline has just introduced two new nonwoven messenger style bags. This is a great idea because shopping totes are fine but they are a little boring. These new messenger bags are great for Ecopreneurists that target colleges, schools and generally a younger, hipper crowd.
But are they green? As most folks now poly nonwoven bags are made from plastic - polyprop is an oil derivative. However many people say, “so what, they are cheap, reusable and long lasting, they keep tradional plastic bags out of the landfills and trees on the mountains”.
Proforma Green sells messenger bags that are organic cotton and PET. A number of vendors can supply such bags. But because these messengers are nonwovens and from Jetline they are very cheap. For example we sell the Value Nonwoven Messenger Bag at $0.99 with one color imprint for a minimum run of 200 bags.
But again, are they green?
By John Simonetta •
September 13, 2008
This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.
We recently ran 1000 bag clips for the MercyCorps office in New York (if you have never heard of this NGO check them out at mercycorps.com).
The New York office wanted some inexpensive and green items to use as giveaways and they went with the Garyline 6″ Bag Clip molded with up to 100% recycled material and an enhanced biodegradability additive so it beaks down once the clip is introduced to a landfill. Another reason to use Garyline was that their factory is in the Bronx so that lowered the project’s shipping costs and carbon footprint.
So client gets inexpensive, useful, green giveaway and everyone is happy. Right?
Sort of.
By John Simonetta •
August 9, 2008
This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.
Another example of the speed at which the green promotional products industry is changing is the second generation of the Organic Spa tote from the manufacturer Gemline.
Like many of the wonderful bags from this manufacturer, this tote is made from 100% certified organic cotton fabric and azo-free dyes.
However look at the front of the tote. This material originally was made of bamboo, it is now made from woven jute.
Why? We suspect a few reasons. Jute may be less expensive and it also makes for a more supple bag that is a bit lighter, easier to carry and easier to place embroidery or silk screening on.
The main point I want to make is that the time between Organic Spa Tote I and Organic Spa Tote II was less than 6 months. This normally would not happen with promotional items, but I have seen it in eco-friendly items again and again.
By Kelly Rand •
May 12, 2008
On top of all my various journals, I own way too many tote bags. Accumulation can happen fast. One too many conferences and craft fairs and bam! you have a closet over-flowing with totes.
It’s a good thing really, enabling you to BYOB (bring your own bag) on any numerous shopping excursions.
On one such recent shopping excursion to everyone’s favorite big box store, Target, I found another green offering to the tote world. Made [...]
By Juliet Ames •
April 14, 2008
Everyday I come across something on Etsy that surprises and gets me excited about the endless recycled craft possibilities. This week I came across reiter8, an upcycling crafter from Brooklyn that takes sailboat sails that would otherwise go to the dump and creates bags and pillows out of the canvas.
The designer came up with this idea while visiting her mother in Maine. After taking notice of the strong canvas material that made up the sails on a boat, she realized that this material would make a sturdy alternative material for bags and pillows all while saving them from going to landfills.
By Autumn Wiggins •
March 9, 2008
A traditional Easter requires quite a bit of wasteful accoutrement. If you are trying to go green, there’s a lot of ground to cover. Maybe you’re already making preparations to color eggs with natural dyes, or even sprouting your own wheat berry grass for baskets instead of buying the plastic stuff.
You’re under intense pressure to find that perfect organic chocolate bunny. I could not, with a straight face, suggest that you attempt to weave baskets yourself when there exists such cute alternatives by a talented, green-minded crafter. Fisheye creates items using recycled and repurposed materials, including the Easter bag pictured above.