Reduce. Re-use. Re-fashion.
Tune in. Turn on. Drop off! starts this week as the GREEN on Sundance Channel helps promote a series of t-shirt recycling events by joining forces with Barneys New York and Loomstate.
The catch is for participants to drop off old t-shirts at all Barneys’ locations nationwide and Loomstate will then re-style the tops for a limited edition collection for Barneys Holiday 2008. Clearly the retailer is gearing up early for their smashing green holiday guide.
Starting today, those interested in donating will receive a 20% discount on Loomstate for Barneys Green , and the promotion will go on for the next two weeks. Project proceeds go to 1% for the planet.
