Can women make the world a greener and a better place with their purses? Diane MacEachern believes they do and she wrote a great book Big Green Purse: Use Your Spending Power To Create a Cleaner, Greener World, which is a call-to-action for women to use their power as buyers (women spend 85 percent of every dollar in the marketplace) to make a difference.

MacEachern’s message is simple but revolutionary: if women harness the “power of their purse” and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world.

We covered the book few weeks ago, and since I was fascinated with the simple but yet powerful message of the book, I wanted to learn a little bit more about it from the author itself and interviewed Diane MacEachern. I know that not all of you see green consumerism as the best way to fight global warming and achieve sustainability, but Diane makes a very good case here in explaining how realistic and powerful option it is. you are welcome to read and judge for yourself. The book was published last Thursday, February 28.

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