Green Options

Today Alex Bogusky, Chairman of Crispin Porter + Bogusky is set to speak at SXSW on the topic of bike sharing. CPB is one of the three founding partners of B-cycle, a concept which has been quietly gaining support in cities around the U.S. and which has been launched, under another company, to a degree of success in Paris. The question is, can it succeed here?

Collingswood, New Jersey is one and a half miles by one and a half miles of small town that is doing what it can to be sustainable. It has a thriving farmer’s market. The local government encourages residents to recycle and compost, even offering inexpensive composters to residents. Several of the town’s many restaurants support local farms by using what they produce.

And now, Collingswood is starting what may be the country’s first small town bike share program. Town commissioner, Joan Leonard, is behind the efforts to make available bicycles to loan to residents who wish to bike around the town instead of jumping in their car to go short distances.