Green Shoe Fetish
Sarah Smarsh and Simran Sethi are writing a series on the impacts of everyday things. They will be posting previews on Green Options before launching the posts on Huffington Post. Here’s a sneak peek on sneakers.
With ye olde cobbler long dead (re-soling Jesus’s Birkenstocks in forgotten profession heaven) and cheap production methods shortening the lives of shoes, Americans have gotten into the habit of pitching worn out (or simply undesired) kicks and buying new ones. Shoe-shopping has become something of a fetish, a joke, an emblem of the spoiled housewife who fills her emotional void with Italian suede.
We could go into Manolos, but we’ll focus here on sporty treads, not just to stay on-topic but because they account for a third of the U.S. shoes market.
The production of athletic shoes is infamously shady, from a human rights perspective. Historically, manufacturing giants such as Nike have followed cheap labor, exploiting workers in developing countries so that they might enjoy enormous profit margins. (Nike has really turned itself around in recent years, however, and is now one of the greener players on the field.)
