Green Options

Think of Björk and the Icelandic musician’s bizarre videos, eccentric clothing and eclectic music might spring to mind. Now she’s bringing a new theme to her persona: money.

Reykjavik, Iceland-based Audur Capital is raising money for its second venture-capital fund, named Björk, focused on greentech startups (via Earth2Tech and The New York Times). The singer and Audur jointly established the fund to help turn around Iceland’s economy, which was crushed by the country’s banking collapse in the fall. Audur seeded the fund, expected to close in March, with an investment of 100 million Icelandic kronur (about $816,330).

Icelandic star — and part time swan — Björk is using her celebrity to jump start a venture capital fund focused on women, and the environment.

The Icelandic singer used her spot at a climate change conference in Brussels to give an impassioned speech warning about the risks of allowing the economic crisis to override environmental regulation.