The Hidden Cost of $40 “Bling Water”

Simran Sethi — Tue, 26 Aug 2008 15:58:00 +0000

Simran Sethi and Sarah Smarsh are writing a series on the impacts of everyday things.They will be posting previews on Green Options before launching the posts on Huffington Post. Here’s the low-down on how we’re quenching our thirst.

We’ve been seduced by the beverage industry into believing only they can quench our thirst with colored, caffeinated, vitaminized, electrolyted water. We have become so parched that we can’t walk down the street without toting a single-use plastic bottle touting the magical effects of its water source.

Apparently, Kabbalah Water will heal us and Bling Water will define us. At the Bling H20 website, Bling Water “creator” Kevin Boyd describes noticing on Hollywood studio lots that “you could tell a lot about a person by the bottled water they carried.” First of all, didn’t god create water? Secondly, the water is bottled in Dandridge, Tennessee - since when is Southern Tennessee a spring of L.A. status? Yes, Dandrige’s water ranks very highly on EPA’s water quality index, but why are we spending so much money ($40 for Bling’s “Go Green” 750ml bottle) on cross-continental water instead of cleaning up our local waterways? Tinseltown’s water is so polluted with run-off and industrial contamination that perhaps water by way of Tennessee does make sense.

Here’s what the less blingy among us do:

Green Options » bling water

The Hidden Cost of $40 “Bling Water”