Bankruptcy? What bankruptcy? New GM emerged from a gov’ment cradled bankrupcty filing just a month ago, but it seems like business as usual at the former American manufacturing giant. At a press conference this mornig, New GM CEO Fritz Henderson wasted no time explaining a recent marketing campaign involving the numbers 23 and a smiling electrical outlet.
230 “composite” miles per gallon for the Chevy Volt, city rating of course. 230 miles per gallon? What kind of voodoo magic are they putting in those batteries?
By Mark Seall •
March 5, 2009
“Racing is one of the few things that can foster innovation faster than war”, said GM Vice Chairman Bob Lutz during a bloggers round-table discussion on the eve of this year’s Geneva motor show.
Describing some of the future challenges that will be faced by global manufacturers such as General Motors, Bob lamented the fact that auto racing – a sport with the potential to inspire significant innovation through competition – has become so tightly regulated in order to prevent teams from gaining significant advantages, that from a manufacturer’s perspective it provides little benefit beyond pure marketing.
By Mark Seall •
March 4, 2009
I wasn’t expecting to be impressed with the new Opel Ampera (the Chevy Volt’s European cousin). In fact, I was convinced I would find something dull, unimaginative and lacking in technical innovation.
But instead, I believe that I’ve actually found the only serious contender to replace the Audi A3 TDI that’s sitting on my driveway right now.
This week GM invited Gas 2.0 to witness the unveiling of the Opel Ampera, to go on sale in Europe in 2011.
By Marc Rose •
December 24, 2008
GM Vice Chairman Bob Lutz announced the company’s suggested holiday reading list, via the FastLane blog, and I’ll have to admit that while I found it fairly unusual for a car company (not an honorific title, yet) to issue reading recommendations, I found the idea quaint and refreshing.
I was quite eager to see what GM might come up with, since I’ve got a little extra time on my hands during the holidays, and I’m always looking for a good book. My first thought was that GM would suggest some escapist fiction - Ray Bradbury, for instance. But Something Wicked This Way Comes probably sounds a little daunting in these times. GM, understandably, does not wish to frighten any more people away.
